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Our Story

The story behind Earthy Tales !

It was the time when our founder Deepak Sabharwal was still working with GE, on weekdays. His weekends were all in their family farms in Pushkar, Rajasthan simply being with nature.

A chance encounter of pesticides at his own farm made him realize the poison he was putting into the crop being grown there. Around the same time, his mother got diagnosed with cancer. He was shattered.

What followed was a deep introspection and joining the dots around what we were growing, eating as a family, as a society.

That is the day he decided to quit Pesticides at his own farm first and build Earthy Tales, to more motivate farmers and families alike to grow and consume Chemical free food.

2011

The seed of Earthy Tales sowed in our farms on the outskirts of Pushkar, Rajasthan. Started with hands of farming of a few select fruits and veggies. We were the first farmers in the area to introduce concepts such as drip irrigation, rainwater harvesting, etc.

2012

We realised the ill effects of chemical-based farming on the soil, farmers and the people consuming food grown in these chemically laden farmlands. Hence, we gradually evolved from pesticide driven farming to using bio-fertilizers, cow dung, etc transitioning our farm produce into organically grown natural produce.

2013

Our passion and love for chemical free farming started growing more serious. From giving out farm produce to select family and friends after each harvest, we realised a huge potential hidden in organically grown produce as our friends and family would continuously ask for more variety. So we started growing a variety of pulses vegetables and more.

2016

Increased demand for chemical free produce within our network and the will to completely shift to consuming and growing chemical-free produce resulted in the formation of Earthy Tales. We started connecting with like-minded passionate farmers who wanted to grow their food the natural way. Started mentoring small farmers on ill-effects of use of chemicals fertilizers and pesticides and helped them convert their farmlands into chemical free farmlands.

2017

In addition to our own farm produce from Pushkar, we started mentoring around 400 plus farmers and sourcing authentic chemical free produce from states like Rajasthan, Uttarakhand, Punjab, Haryana, Maharashtra and many more.

2018
From a closed group of 20 known families, we now serve fresh organically grown produce to over 500 families in Delhi NCR. Our offerings have seen a growth from 5 to 135+ which include Jams, Pickles etc.
2020-2021

These two years the world got hit with COVID – but with your and almighty’s blessings, we carried on deliveries during these times as well. We also ran a Fund raiser campaign to help the under privileged who had lost their jobs because of COVID related challenges. It was a tough period but we managed to stay on for our teams, our customer families and our organic farming communities who needed more support than ever to sell their produce.

2022

Last two years, we have set up our own organic agri clusters in Rajasthan and Himachal covering 250 plus farmers. Our teams work on ground with these farmers, mentoring and helping them with organic farming practices.

2023

2023 is an exciting year for our team. This year we launched our revamped website with Android and IOS apps. Also, we open our delivery boundaries from Delhi & NCR to major parts of India to support more farmers. We also placed our products on amazon, Jio mart etc. marketplaces.

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I AM different
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As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

I am Earthy Tales & I am Different.

Why & How ? Read on…

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A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.

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Our Sourcing
500 + Organic farmers mentored & growing
Source of Food Products comes directly
from growers, producers

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Our Certifications
Addtionally, we are the only one
to get quarterly pesticide tests done

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Customer Conveniences
we just lovvve our community !

FREE Home Delivery
No Minimum Order Value
100% No Questions Asked Refund

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Our focus on Sustainability
Refer & Plant – a unique referral program
where we plant a Tree on every referal

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