The story behind Earthy Tales !
It was the time when our founder Deepak Sabharwal was still working with GE, on weekdays. His weekends were all in their family farms in Pushkar, Rajasthan simply being with nature.
A chance encounter of pesticides at his own farm made him realize the poison he was putting into the crop being grown there. Around the same time, his mother got diagnosed with cancer. He was shattered.
What followed was a deep introspection and joining the dots around what we were growing, eating as a family, as a society.
That is the day he decided to quit Pesticides at his own farm first and build Earthy Tales, to more motivate farmers and families alike to grow and consume Chemical free food.
The seed of Earthy Tales sowed in our farms on the outskirts of Pushkar, Rajasthan. Started with hands of farming of a few select fruits and veggies. We were the first farmers in the area to introduce concepts such as drip irrigation, rainwater harvesting, etc.
We realised the ill effects of chemical-based farming on the soil, farmers and the people consuming food grown in these chemically laden farmlands. Hence, we gradually evolved from pesticide driven farming to using bio-fertilizers, cow dung, etc transitioning our farm produce into organically grown natural produce.
Our passion and love for chemical free farming started growing more serious. From giving out farm produce to select family and friends after each harvest, we realised a huge potential hidden in organically grown produce as our friends and family would continuously ask for more variety. So we started growing a variety of pulses vegetables and more.
Increased demand for chemical free produce within our network and the will to completely shift to consuming and growing chemical-free produce resulted in the formation of Earthy Tales. We started connecting with like-minded passionate farmers who wanted to grow their food the natural way. Started mentoring small farmers on ill-effects of use of chemicals fertilizers and pesticides and helped them convert their farmlands into chemical free farmlands.
In addition to our own farm produce from Pushkar, we started mentoring around 400 plus farmers and sourcing authentic chemical free produce from states like Rajasthan, Uttarakhand, Punjab, Haryana, Maharashtra and many more.
These two years the world got hit with COVID – but with your and almighty’s blessings, we carried on deliveries during these times as well. We also ran a Fund raiser campaign to help the under privileged who had lost their jobs because of COVID related challenges. It was a tough period but we managed to stay on for our teams, our customer families and our organic farming communities who needed more support than ever to sell their produce.
Last two years, we have set up our own organic agri clusters in Rajasthan and Himachal covering 250 plus farmers. Our teams work on ground with these farmers, mentoring and helping them with organic farming practices.
2023 is an exciting year for our team. This year we launched our revamped website with Android and IOS apps. Also, we open our delivery boundaries from Delhi & NCR to major parts of India to support more farmers. We also placed our products on amazon, Jio mart etc. marketplaces.
Give the magic of Earthy Tales E-Gift Cards, a thoughtful gift for every occasion - birthdays, anniversaries, baby showers, or just to support your loved ones' clean eating journey. Buy Gift Cards
We notify you on the Earthy Tales website when & for which products new Team Buy offers are available. You can form Groups(with existing Earthy Tales users or new friends, family, neighbours) and place pre-orders for these items. Once the Group Buy deadline closes - we place orders on your behalf with the specific farmer, and they send the produce to us for us home delivery to you.
Prices are lower for Group Buy because forming Group enables us to place bulk orders with farmers. Additionally, most people form Teams with neighbors, which reduces our last-mile delivery costs. We pass these savings on to you.
Each Group Buy offer mentions the minimum number of people needed for the group to be active. The most common minimum group size is just 2 people.
We're currently working on such functionality, but at present, the discount remains the same. However, we occasionally announce prizes for the top group with the maximum number of Group members - keep an eye out for them.
Yes, you can. It's up to you whom you form the group with. It's all about old fashioned Community living after all !!
If no one joins your group within the deadline, your order is automatically canceled and auto refunded.
If your Group Buy succeeds, we will deliver the products to all individual group members. Each Group Buy listing specifies the expected delivery dates. In rare cases where delivery is not possible due to reasons such as the produce not meeting quality standards, your order will be canceled and refunded.
Every day, we list different sets of products you can purchase, including chemical-free fruits, all best sellet staples, etc.
Currently, this Group Buy is available in selected pincodes of Delhi and Gurgaon. We plan to expand it for pan-India delivery soon.
Yes, delivery charges may apply to selected locations, but you can opt for an ET Circle Subscription plan to enjoy unlimited free deliveries.
Recommended For You
| Conventional Grocery | Earthy Tales | |
|---|---|---|
| Pesticides | Contains 250+ | Contains 0 |
| Insecticides | Yes | Natural |
| Urea | Yes | No |
| Artificial Ripeners | Yes | No |
| Steroids | Yes | No |
| Lab Tests | No | Yes, Regular |
| Food Source | Unkown | Direct From Farms |
Why & How ? Read on…
A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.
Our Sourcing
500 + Organic farmers mentored & growing
Source of Food Products comes directly
from growers, producers
Our Certifications
Addtionally, we are the only one
to get quarterly pesticide tests done
Customer Conveniences
we just lovvve our community !
FREE Home Delivery
No Minimum Order Value
100% No Questions Asked Refund
Our focus on Sustainability
Refer & Plant – a unique referral program
where we plant a Tree on every referal
Our Exclusive Rewards (coming soon)
Loyalty programs
Subscriptions to Save more
