Shop Cart
Select Location

₹ 0
* Final Shipping, taxes, and discount codes calculated at checkout.

Our Story

Deepak Sabharwal
Co-Founder & CEO
Deepak, is a Cost & Works Accountant, MBA by qualification and a Farmer by choice. His love for hands-on farming started in 2012 at his family farms in Pushkar, Rajasthan. This is when he was working a 5-day job at General Electric (GE). For about 4 years, almost all his weekends were spent in Pushkar, learning new methods of farming and nurturing his interest even more. Soon he realized his real 'calling' and quit his 20-year corporate life after working for companies like Timex, Pepsico and GE to start his passion project Earthy Tales. He envisions a world where our food is grown free of any Chemicals and Pesticides. Through his initiative, he wishes to help farmers increase their incomes by finding them direct markets, away from the middlemen. Being a farmer himself, he very strongly believes in the companies motto, 'Farmer's First'.

The seed of Earthy Tales sowed in our farms on the outskirts of Pushkar, Rajasthan. Started with hands of farming of a few select fruits and veggies. We were the first farmers in the area to introduce concepts such as drip irrigation, rainwater harvesting, etc.


We realised the ill effects of chemical-based farming on the soil, farmers and the people consuming food grown in these chemically laden farmlands. Hence, we gradually evolved from pesticide driven farming to using bio-fertilizers, cow dung, etc transitioning our farm produce into organically grown natural produce.


Our passion and love for chemical free farming started growing more serious. From giving out farm produce to select family and friends after each harvest, we realised a huge potential hidden in organically grown produce as our friends and family would continuously ask for more variety. So we started growing a variety of pulses vegetables and more.


Increased demand for chemical free produce within our network and the will to completely shift to consuming and growing chemical-free produce resulted in the formation of Earthy Tales. We started connecting with like-minded passionate farmers who wanted to grow their food the natural way. Started mentoring small farmers on ill-effects of use of chemicals fertilizers and pesticides and helped them convert their farmlands into chemical free farmlands.


In addition to our own farm produce from Pushkar, we started mentoring around 400 plus farmers and sourcing authentic chemical free produce from states like Rajasthan, Uttarakhand, Punjab, Haryana, Maharashtra and many more.

From a closed group of 20 known families, we now serve fresh organically grown produce to over 500 families in Delhi NCR. Our offerings have seen a growth from 5 to 135+ which include Jams, Pickles etc.

These two years the world got hit with COVID – but with your and almighty’s blessings, we carried on deliveries during these times as well. We also ran a Fund raiser campaign to help the under privileged who had lost their jobs because of COVID related challenges. It was a tough period but we managed to stay on for our teams, our customer families and our organic farming communities who needed more support than ever to sell their produce.


Last two years, we have set up our own organic agri clusters in Rajasthan and Himachal covering 250 plus farmers. Our teams work on ground with these farmers, mentoring and helping them with organic farming practices.


2023 is an exciting year for our team. This year we launched our revamped website with Android and IOS apps. Also, we open our delivery boundaries from Delhi & NCR to major parts of India to support more farmers. We also placed our products on amazon, Jio mart etc. marketplaces.

Please enter Earthy Tales gift card code?

  • Gift card can't be canceled once after issues.
  • Receipient details can't be modified as the gift card is immediately send after the payment.
  • All Gift card comes with the validy of 1 Year from the date of payment.

Give the magic of Earthy Tales E-Gift Cards, a thoughtful gift for every occasion - birthdays, anniversaries, baby showers, or just to support your loved ones' clean eating journey. Buy Gift Cards

Buy A Gift Card

Who do you want to send it? Enter details below.

How much would you like to gift?
  • + ₹500
  • + ₹1,000
  • + ₹5,000
  • + ₹10,000

  • Gift card can't be canceled once after issues.
  • Receipient details can't be modified as the gift card is immediately send after the payment.
  • All Gift card comes with the validy of 1 Year from the date of payment.
Please chat with our team Admin will respond in a few minutes
Hello, is there anything we can help you with?
Type a message
I AM different
Earthy Tales Family Icon

As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

I am Earthy Tales & I am Different.

Why & How ? Read on…

Earthy Tales Farmer Icon

A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.

Earthy Tales Sourcing Icon

Our Sourcing
500 + Organic farmers mentored & growing
Source of Food Products comes directly
from growers, producers

Earthy Tales Organic Icon

Our Certifications
Addtionally, we are the only one
to get quarterly pesticide tests done

Earthy Tales Customer Icon

Customer Conveniences
we just lovvve our community !

FREE Home Delivery
No Minimum Order Value
100% No Questions Asked Refund

Earthy Tales Sustainability Icon

Our focus on Sustainability
Refer & Plant – a unique referral program
where we plant a Tree on every referal

Earthy Tales Rewards Icon

Our Exclusive Rewards (coming soon)
Loyalty programs
Subscriptions to Save more