FOUNDER'S DAIRIES

Building Relationships, Across generations!

Yes, we don’t just deliver organic groceries. We genuinely build relationships with our customer families.

Dr Kanchan has been one of our huge supporters, one of the first customer families who have been a regular Earthy Tales customer since 2018. I remember myself delivering to her home several times over.

So, when she mentioned that her Neembu plants at home needed some help, we were obviously happy to pitch in and got some plants for home.

She let her daughter plant these, getting the current generation closer to nature. This is Jr. Ms Kanchan Kaur in the picture above.

What a lovely thought!

Dr Kanchan Kaur is a renowned oncologist in NCR and wholeheartedly supports natural, chemical free living.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDERS DAIRIES

My Jai Jawan, Jai Kissan moment!

Was extremely honoured & humbled to meet Major General (Retired) GD Bakshi sir earlier this week.

A decorated army man, he is a veteran of Indo Pak 1971 war and later the Kargil war.

Amazingly knowledgeable, full of patriotism, he is now a famous face on all news channels on military affairs discussions.

Got to sit & chat with him, and his family – obviously got several goosebumps moments. It’s not easy to be a soldier, and even more difficult to be a soldier’s family.

RESPECT!

A huge proponent & supporter of everything grass root and Indian, he is a regular Earthy Tales customer and we are proud of it.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDERS DAIRIES 

Kids & Crops, Farmers & Parents – Do you get the connection here. 

The above image beautifully summarizes the connection between dealing with our crops & our children – that’s what we can learn from the plants, our farmers.. How to raise our children.

And someone said so aptly, we Humans are indeed part of mother nature.. we just need time and sensitivity to observe for a while.

Stay Healthy Always!

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDERS DAIRIES

Food is thy Medicine, especially if grown without any Chemicals or Pesticides.

Earthy Tales and Motherhood hospital celebrated National Nutrition Week last Saturday with light, healthy offerings on the house at Motherhood Hospital, Gurgaon – Ragi Chilla, Beans Salad and Poha!

As parents, we need to inculcate good eating habits in kids from early years itself. That's what we are doing with the moms at Motherhood in Gurgaon.

Catch us there every day!

All 100% Chemical Free.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDERS DAIRIES

BMW & 234 pesticides

You must be wondering what is the connection here. The below text may upset some of you, but I wanted to bring a key perspective to the forefront.

I asked an acquaintance, a very educated, well-read, Marketing Head of a consumer brand, as to why he didn’t consume chemical-free food despite knowing there are 234 pesticides used in growing food. His answer - it's expensive vs conventional groceries and no immediate benefits seen. On a separate note, the family recently bought a BMW, which possibly will have 3X-5X more monthly bill than the Chemical Free grocery bill, but will definitely offer immediate comforts.

We should pamper ourselves, for we all work very hard to earn & deserve these facilities.

But then why see Food as an Expense, and not an Investment for our health?

Deepak Sabharwal

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DAIRIES 

Responsibility is never given, it’s always taken.

A suggestion from our young biller Rahul and few of our customers prompted us to look at re-using these fruit boxes.

So, if you can please send these empty boxes back with our delivery boys, we will attempt to re-use most of them.

Together, we can build a more greener and sustainable planet.

Good Health Always!!

Deepak Sabharwal,

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DAIRIES 

Deepak sir, आप तो बस आगे बढिये, हम आपके साथ हैं

At most times, this is what you just need to hear, to stay put against all odds. Earthy Tales was my dream, my passion, but this First Family of mine made Earthy Tales their dream as well.

Any organization or a brand’s character is also defined by how long its team, customers stay with it and I am glad that these colleagues of mine could find happiness, warmth and of-course growth here.

Arun – was a delivery boy with Uber, now handles our Logistics. Asha – a vegetable grader at joining, is now our Quality Auditor. Geeta – a quiet person but a work powerhouse, is an all-rounder. Ajay – is one man army. 

As Earthy Tales turned 7 earlier this year, all I am filled with is deep gratitude towards my First Family. So who is your First family at work? Do Thank them today.

Deepak Sabharwal,

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DAIRIES

The Misfits! Ugly Harvest Apples 

These naturally grown, chemical free apples taste just the same, with the exception of not being as good looking from the outside as our other apples.

These will carry bruises, black spots, and cuts because of the recent Hailstorm and rains in Himachal that ruined most of the fruits on trees.

We didn't allow our farming community to get these sold in local mandis and hence presenting these MisFits aka The Ugly Harvest.

Support your farmer by also ordering ugly harvest fruits.

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO
 

FOUNDER’s DAIRIES

Who do you buy your food from and Why?

Recently we tried to collaborate with one of the really big, online conventional grocery app to provide them with our chemical free veggies for their users. They wanted to start organic and for us the objective was to help more organic farmers sell their produce.

It was very disappointing to see that all they cared was for the size of the vegetables but not the purity. They rejected our onions, because they weren’t of a particular size.

As a society we have now started body shaming vegetables also?

We have always believed that it’s the intrinsic value of the food that matters more than its Looks and Size. One cannot throw food, that too grown without any chemicals because of its size.

मेरी सूरत नहीं, मेरी सीरत देखो

So, How do you buy and consume your food? You can write to me on deepak@earthytales.in.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DAIRIES

Gone at 60 days!!

Yes, that’s what the recent torrential rains did to Cauliflower crop to several of our farmers in upper Shimla in Himachal. Heartbreaking it is, as much as its back breaking for these farmers as the entire hard work on raising the crop went down in water drain, literally!

It takes 80 days for Cauliflower to mature, from a little sapling in a nursery to a full-blown piece ready to be harvested.

But that’s the nature of agriculture and its challenges.

That’s the reason we should tell our communities, including our kids not to waste any food.

It takes lot of sweat, toil and at-times tears as well to grow it, especially if it’s grown without any chemicals.

Don’t waste food.

Deepak Sabharwal                                          

A Father, An Organic Farmer 

Co-Founder & CEO

FOUNDER’s DAIRIES

As per a recent study, at the speed at which we are killing our soils using pesticides, urea and other sprays, world’s arable soil will be dead in next 60 years.

Yes, you heard it right.. next 60 years before we loose the arable soil.

The only way to save our soil is to move back towards sustainable agriculture i.e. natural farming as it allows soils to breathe, increase bio-organisms and get back its friends i.e. earthworms in big number to improve its fertility.

In above picture, our organic farmer Hari Ram ji is showing vermi compost at his farm, with friends of soil .. earthworms.  

Btw, If your locality’s soil is fertile and happy, you can see lot of earthworms out in open during these rains.

Deepak Sabharwal

A Father, An Organic Farmer

Co-Founder & CEO

Hope you and your family are doing well. We all love rains, isn’t it? When was the last time you played in the rain, jumped in those muddy puddles and made and floated water boats.

I have made this a ritual to do this routine with both my young sons every monsoon. Few years back, my elder son Raghav (now 12 years old) told me something which left me speechless. While walking in our apartment lawns in the pouring rains, he told me “Papa that’s what I only want to do, nothing else”.

At a sublime level, we are all part of Nature, so important to BE ONE with Nature once every while. Last night, I watched Jungle Book with my younger one Riaan and absolutely loved the song “The Bare Necessities of Life”.

Here is the Link https://www.youtube.com/watch?v=c6e3ITsjLRI.

Do watch and be a kid again.

Deepak Sabharwal

A Father, An Organic Farmer

CEO Earthy Tales

Lots to learn from the coffee plantations - this was my recent trip to Chikmanglur coffee estates in Karnataka. Coffee and Black Pepper growing together in the lap of Mother Earth along with the forest trees.

These Forest trees have a big heart and ofcourse Big open space to accommodate Coffee plants and Pepper creepers. And Coffee has no ego, knows that it needs limited sunlight only. Organic farming isn’t about killing pests and unbalanant use of urea sprays. Inter cropping is prescribed - It’s about How Can I Help You to Grow, together.

Hopefully, we Humans too can learn to co-exist.

Deepak Sabharwal
A Father, An Organic Farmer
CEO Earthy Tales

Sundar Lal is a vegetable farmer in Roorkee, Uttrakhand. He is hell bent on making his living by growing only chemical free food. Why? Because he lost a family member due to a deadly disease caused by chemicals being sprayed in his area.

“Me dawai nahi dalunga”, is what was Sundar Lal’s promise to his ailing elder. Despite the crop loss he had last time around – the picture you see above is the field which had to be washed out because of a pest attack which he couldn’t control with organic methods.

But he is ready again with his new field of Chilli, Tomato and Brinjal – the picture on the right. Team Earthy Tales was there on the ground to help him with his new crop.

And of-course to find him a market for his produce.

Deepak Sabharwal
A Father, An Organic Farmer
CEO Earthy Tales

Iska reason Rahul hai !!

A guy I love personally, not only because of his work ethic but for his zest to learn, study and earn. Rahul handles our billing for both shifts, most importantly with a smile on his face always.

And he takes an extra day off on Saturdays because he has his graduation exams, which he is doing while getting to work here.

There are so many Rahul’s & Anjali's in _new India_, who are understanding the importance of formal education and are also happy to contribute financially to their homes.

Feels good to be around such blokes … Isn’t it?

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO, Earthy Tales

So last week, one of our customers raised a complaint that a fruit sent to them lacked taste and “desired” colour. Something that is NOT manufactured will NEVER have a standard texture, colour, taste and other attributes. Hence, a burger will taste same wherever you buy from but not the raw potato. A big burger chain needs potato which won’t get black bruises, which is very natural of a potato to get. They used scientists to modify the genes of potato which never gets black spots! You can only guess the impact the GMO potato will have on our health and eco diversity. Nature has kept few things under its own control and we shouldn’t do anything to tamper with it. Eat What is natural and Stay Healthy!

You must be wondering why on Earth I am talking about the rickshaw wala (our good old hand-driven rickshaw we have all got ferried in our childhood)

This little story dates to my childhood and visits to my grandparents in Patiala, Punjab. My aunt (Bhua) was a teacher and she would be ferried back after her school in a rickshaw every afternoon. And my dadi will always offer a glass of water to this rickshaw guy first before checking with my Bhua.

She used to say “koyi bhi gate pe aaye, to pehle paani pucho”

It's peak summer here in NCR, so please do ask *Everyone* at your gate for a glass of water !

Acha lagega aapko…. You will feel nice !

Well, at the core we all are part of nature, made up of 5 tatva’s.

So, it wasn’t surprising to see Riaan’s reaction when I took him on a forest visit some time ago. He ended up observing trees, plants, soil, fruits, insects and more importantly their relationship with each other and us humans.

The video explains in a simple manner how and what Nature can teach us, even to a 6 year old – we just need to listen to nature !

Take your kids to a farm or a forest this summer vacation!

If you cannot even touch them with bare hands, then imagine what happens if we eat them!

Yes, that’s how the terrible situation is. As part of my farm visits last week, I stopped by a farm and saw some empty bottles (in picture) lying there, and

I picked up to see what were these. So the local villager accompanying us told me to wash off my hands immediately so as to avoid any infection. And then pesticides is being put on plants, the produce of which goes into the market.

I dread to think what are we being fed.

Eat Clean Food – Its not a Fad.  Its what your and our bodies need to consume.

Period.