Founder Diaries

Most companies grow like monocrops.
One product.
One strategy.
One growth engine.
Clean. Efficient. Easy to track.
Also… fragile.

On one of our organic farmers land, they grow watermelon, sweet corn and even marigold - together.

At first glance, it looks messy.
But it’s actually a very intentional system.
If watermelon prices fall,
corn supports income.
If pests attack,
marigold helps protect the crop.
Nothing is isolated.
Everything plays a role.
That’s when it hit me.

This is not just sustainable way of farming.
This is risk management done right.

In business, we try to control risk externally.
In nature, risk is designed out of the system itself.
We build teams in silos.
Nature builds systems that support each other.
We optimize for efficiency.
Nature optimizes for survival.

Few years ago, when we started working with farmers at Earthy Tales,
we thought we were helping them transition to chemical-free, natural farming.
But we were also learning something deeper.

Resilient systems are not built on uniformity.
They are built on interdependence.

Maybe the goal is not to build the most efficient system.
Maybe the goal is to build the system that doesn’t break easily.

If your entire business depended on one variable…
How would you redesign it?

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Most of us will usually fret and complain, if the watermelon your ordered doesn’t turn out to be red from inside!

Guys, there are bigger disappointments and risks a farmer goes through to get you that watermelon.

While most of us are enjoying the change in weather, somewhere in the farmland the situation is different and difficult. 

Yesterday, a hailstorm destroyed an entire watermelon crop at one of our farmer’s land.

The fallen plants, the frozen leftovers of the hail, the eerie silence, but for the chirping of the birds hit us hard, much harder than the morning chill after the hailstorm last night. 

When our team visited this morning, there was nothing left to salvage.

Just a field that looked like it had given up.

But the farmer hadn’t.
He was already thinking about the next sowing.
Because that’s what farming teaches you.
To restart… even when you don’t know how.

We often speak about chemical-free food, better sourcing, cleaner eating.
But days like this remind me…
this is not just about food.
This is about people.

Families who take risks every single season,
without guarantees.

At Earthy Tales, we don’t see this as sourcing.
We see this as responsibility.
And today, that responsibility feels heavier.

If you’ve been part of this journey,
just know, your support reaches far beyond your plate.
It reaches fields like these.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

We’ve made food too fast.
Too convenient.
Too disconnected.

And somewhere in that speed...we forgot something important.
Food is not a product.
It’s a responsibility.

Behind every order is a home.
Behind every home is a family.
And what we send out doesn’t just “deliver”
it lands on someone’s dining table.

That changes everything.
Because when you truly understand this,
you can’t cut corners.

You can’t rush processes.
You can’t compromise on sourcing.
You can’t treat food like inventory.

But that’s exactly what most of the industry does.
Scale first.
Shelf life first.
Margins first.

The consumer?
Trust kar lega.

At Earthy Tales, we chose a different path.
Slower food.
Farmer-first sourcing.
Processes that take time.

Not because it sounds good.
But because it’s the only way we can stand behind what we send out.

This isn’t a brand philosophy.

It’s a responsibility we remind ourselves of EVERY SINGLE DAY. 

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

I asked a farmer a question most of us would quietly justify.

He told me he doesn’t use any chemicals.
So I said “But if you did it once or twice, no one would really know, right?”
He looked at me and said:
“I would know. And my children would know. That’s enough.”

That answer bothered me.
Because in our world, we’ve become very good at explaining shortcuts.
We don’t call them compromises anymore.

We call them:
* practical decisions
* business realities
* market pressure

And the best part?
Most of the time, no one finds out.

Which makes it even more dangerous.
Because then the real benchmark quietly shifts from:
“Is this right?”
to
“Will this be noticed?”

Think about it.
How many decisions in corporate life are actually taken on the basis of:
“No one will know.”
A number adjusted.
A promise diluted.
A standard lowered - just this once.

That farmer doesn’t run a company.
He doesn’t report quarterly numbers.
But he operates with a clarity many of us have slowly negotiated away:
If you have to hide it, you probably shouldn’t do it.

Integrity doesn’t disappear in one big decision.
It erodes quietly.
In small, invisible moments.
Where the only witness is you.

Moments like this quietly shape how we are building Earthy Tales; 
not just as a business, but as something our children don’t have to question tomorrow.

So here’s an uncomfortable question:
If there were zero consequences..no audit, no boss, no customer backlash.
What would you choose?
Because that answer, is who You really are building.

Deepak Sabharwal
An organic farmer. A father.
Co-founder & CEO

Founder Diaries

I recently spent time with Saini Sahab, a retired Army officer who now grows food as an organic farmer in Rajasthan.

He said something that stayed with me.
"Fauj mein ‘na’ nahi hoti. Jo bol diya, woh karna hi hota hai."
There’s no hesitation.
No excuses.
Just commitment.

What struck me was how the same mindset now shows up in his farming. The same discipline that once served the country, now serves the soil.

When we talk about organic, regenerative farming, people often imagine it as a lifestyle choice or a trend. But for people like Saini Sahab, it’s closer to a duty.

If the soil needs time, you give it time. If a crop fails, you learn and start again. If something is promised, you deliver.

Without any shortcuts or compromises.

As a founder building a food brand, meeting farmers like him is a humbling reminder that our job is not just to sell food, instead it's to honour the integrity of the people who grow it.

And sometimes the biggest lessons in business don’t come from boardrooms.

They come from fields.

Deepak Sabharwal
An organic farmer. A father.
Co-founder & CEO

Founder Diaries

She never called herself strong.

But I have seen her survive what most people cannot even imagine.

Cancer.
Chemotherapy.
Weakness.
Uncertainty.

And yet… she never complained about herself.

Her only question was always:
“Is everyone else okay?”

That’s motherhood.

Even in her hardest days, she worried about what we were eating.
Whether the food was fresh.
Whether it was clean.
Whether it would keep us healthy.

I think that’s when something shifted in me.

I realised:
Food is not a product in a house.

It is protection.
It is care.
It is silent love.

Today, when I see her sitting peacefully, eating grapes grown by farmers we personally work with…

It feels full circle.

Because this journey was never about building a brand.

It was about building a system where mothers don’t have to doubt what’s on their family’s plate.

She fought for us long before I fought for soil.

Everything Earthy Tales stands for - 

Clean sourcing, farmer relationships, soil-first decisions 
comes from watching her resilience.

If I cannot give it to my mother with confidence,
I will not give it to anyone.

She is a cancer survivor.

But to me, she is something bigger:

The reason I will never compromise on food.

Deepak Sabharwal
An organic farmer. A father.
Co-founder & CEO

Founder Diaries

We didn’t start Earthy Tales to build a brand. 

We started it because something about the way we grow and buy food never sat right with me.

For a long time, we followed the system the way most of us do. Buy what looks good. Trust what sounds good. Move on!

But the more we learned about farming; The soil, the seasons, the risks the more we realised food isn’t a transaction. It’s a responsibility.

Growing food slowly. Listening to farmers. Waiting when the land isn’t ready. Testing what we harvest.

None of this was a strategy. It was instinct.

We don’t see farmers as suppliers. We see them as the reason this exists.

If they say the crop needs time, we wait. If the soil needs rest, we respect it. If nature changes plans, so do we.
Because this was never about scaling fast or sounding impressive. It was about doing something in a way we could stand behind fully.

The way we grow food isn’t a positioning exercise. It’s simply what felt right.

And it still does.

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries 

Just back from attending an entrepreneurship clinic at The Buddha Institute. A room full of social impact founders, mentors. 

Different missions, but same purpose in the eyes.

Everyone had a big WHY. Farmers. Water. Health. Jobs. Education. Different work, same question sitting under it all: how do we grow without losing what made us start?

Impact work carries an extra cost. Not a fancy cost. A real one.

It shows up as fair pay. Slower methods. More training. More visits. More checks. Better materials. More patience. You pay in money, and you pay in time.

And time is expensive when you are trying to build a venture.

Many “profit-first” businesses can scale faster because they optimise for speed and margin. That does not always mean they are dishonest. It means their priorities are different. They can move fast, ship fast, expand fast.

Impact ventures move differently. You can’t rush a farmer’s transition. You can’t rush soil repair. You can’t rush trust. You can’t say “scale” and skip the seasons.

So, you hit a loop.

You need scale to create bigger impact. More people served. More livelihoods supported. More land healed.

But scale asks for capital, systems, and speed.

And impact asks for care, verification, and time.

Both are true. Both pull.

That is why “purpose with profit” matters. Profit is not the enemy. It is oxygen. It keeps the work breathing. It pays salaries, rent, transport, testing, and the boring costs that decide if you survive.

And purpose is the spine. It keeps the work clean when nobody is watching. It stops you from growing by quietly breaking the very thing you claim to protect.

That room felt honest because no one was pretending this is easy.

So the real work is not choosing between purpose and profit.
The real work is building a model where they hold each other up, and where scale does not become a shortcut.

The smiling picture above  re-confirmed, that while the path might be more challenging, but we are together in this journey. 

Deepak Sabharwal 
An Organic Farmer, 
A Father Co-founder & CEO 

Founder Diaries

We don’t “verify” farmers on paper.

We meet them first.

It begins in the village, with small camps where people sit and listen. We explain natural farming in simple words. We don’t sugarcoat it. Chemical-free farming is not a slogan. It is a long habit change. It asks for patience when results are slow, and courage when fear is loud.

When a farmer shows real interest, we don’t rush to a yes. We go to their farm. We sit on a charpai. We drink chai. We walk the rows. We press the soil in our palm. We turn a leaf and look underneath. We talk about real moments, not theory.

And we ask the question that decides everything: when the leaves start curling, do you run to the agri shop for a pesticide, or do you stay and treat it the natural way?

Because the hardest shift is not just in the soil. It is in the mind.

If the thinking matches, we plan the transition together. Then we stay close through all seasons. Summer heat. Monsoon stress. Winter slowdown. Good weeks and bad weeks. We show up.

Year 1 is about learning the land. Farm details. Crop plan. Crop calendar. Soil test. What must stop. What can begin.

Year 2 is about practice. Regular training. Natural ways to handle pests and disease. Farm-made remedies. Records kept land-wise and season-wise, so progress is real.

Year 3 is about making it steady. Soil improvement. Consistency under pressure. More visits. More learning. Less panic. More confidence.

This is why trust takes three years. Not because we like long timelines. Because soil takes time to heal. And people take time to believe.

We show up until the change becomes normal.

One day, you can feel it. The soil holds together in the palm. The leaf looks calmer. And the pesticide bottle stays shut.

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Last week, a hailstorm hit Nawalgarh, Rajasthan.

At sunset, our farmer’s chilli crop was still standing. Rows of green. Small white flowers. The kind of field that makes you think, maybe this season will be okay.

Then the sky turned hard.

Hail fell like stones. Fast. Loud. No warning. In minutes, months of work got beaten down. Leaves shredded. Stems bruised. Flowers knocked into the mud. Chilli pods scarred and split. By morning, the field looked like it had been fought over.

This is the part most people never see. Farming is not only hard work. It is risk you carry every day. You can do everything right and still lose overnight.

For our farmer, it wasn’t just “crop damage.” It was a season. Money borrowed. Hours under sun. Plans for the house. Plans for school fees. All shaken up in one night.

We went to the farm after. The air was still cold. Wet soil smell. Broken leaves sticking to shoes. We didn’t go to take photos. We went to stand with him. To talk through what can be saved, what must be cleared, what can be replanted, and what support he needs right now.

This is why we keep saying: food is not a factory.

Behind one chilli on your plate, there is a field that can disappear before morning.

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

We choose farmers with our feet on their soil.

First, we go to villages and do small camps. We talk about natural farming. Not just the good part. The hard part too. This is farmer learning, not only awareness.

Then the farmers who feel ready raise a hand. After that, we visit their farm. We sit there. We do not rush. We walk the field. We pick a leaf and look close. We ask simple questions. “When pests come, what will you do?” “When yield drops, will you still stay chemical-free?”

We choose farmers with our feet on their soil.

If the thinking matches, we start a 3-year shift :

Year 1: We learn the farm. We collect base data. Crop plan. Crop calendar. We do soil tests. We note what is used today, and what must stop.

Year 2: We train and practice. We run camps often. We teach natural ways to handle pests and disease. We help make remedies on the farm itself. We share what works from other farms. We also make record-keeping a habit, land-wise and season-wise.

Year 3: We make it steady. We keep visiting. We keep working on soil health. This is also the year of pressure. A pest attack. A neighbor says, “Spray once, nothing will happen.” The easy bottle is right there. This is where the farmer’s choice matters most. And this is where we stand with them.

We choose farmers with our feet on their soil.

When the land becomes chemical-free, we do not leave. We help connect buyers. We keep farm visits. We keep regular lab tests. Trust needs proof, again and again.

We also run farmer collection centres in these zones, so our team stays close and keeps visiting farms often.

After three years, the proof is not in big words. It is in the soil. In the smell when water hits dry ground. In a leaf that stays strong without a chemical push.

And even then, we keep coming. We keep visiting. We keep testing. We help find steady buyers. Because trust is not a one-time yes. Trust is what you do again and again.

This is not sourcing. This is years of showing up. Same fields. Same faces. Same dust on our shoes.

We do not rebuild land for farmers. We rebuild it with them.

This is a bond that grows roots.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries 

It started at dinner-time. The dal was hot. I tore open a new packet of jeera for the tadka. The smell hit wrong. Not rotten. Just off. Enough to make my hand pause above the pan.

That pause stayed. In the shop aisle, I stared at labels and small print. And one fear settled in: I don’t know what I’m bringing home anymore. Then the question came, simple and heavy: what am I feeding my family?

So we did not make a big plan. We did one small thing. We went back to soil. One small patch. Dry and clumpy. Cracked in places. Dust that rose when you touched it.

We pushed in methi seeds anyway. We poured water with a steel mug each morning. Mud under nails. Heat on the neck. Just showing up daily.

Then we lost the first try. A few tiny shoots came up. Small leaves opened. Then ants came. The leaves went yellow at the edges. In a day or two, they folded and died.

We still came back. Same patch. Same mug. Same care.

A week later, one thin green line stood up again. Tiny. Easy to miss. But my hands went still. My breath held. Like the soil said, “Okay. I’ll try with you.”

Back where it started. Small patch. Seeds. Faith.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Earthy Tales began with one small question: Can food heal?

This question came to me when my mother was fighting cancer. I sat by her bed, looked at the food on her plate, and kept wondering, Is this helping her, or is it quietly hurting her more? That fear did not leave me.

I started reading about pesticides and chemicals in our soil. I learned how much of it can enter our food. I felt angry and scared. If this is what we eat every day, how will our bodies fight disease?

So I went to Pushkar, Rajasthan to our family farm. It was a small piece of land, dry and tired after years of chemical use. I made myself a simple promise: I will try to grow food I can trust.

We stopped using chemicals. We saved our own seeds. We made compost with our hands. We failed many times. Some crops did not survive. We had to learn slowly, season by season. But the soil began to change. It became softer. Worms came back. Birds came back. The land felt alive again.

In that living soil, I found my answer: food can heal when the soil is clean and alive.

That answer became my work. My work became a small venture. That venture became Earthy Tales.

Today, we work with farmers who grow food the same way; with care, without harmful chemicals. We test our food to help keep it safe. We cut out middlemen so farmers earn fairly. And we deliver clean food straight to homes across India.

Earthy Tales began in a hospital room and took root in a small farm in Pushkar. It lives today in every farmer we work with, and in every home that chooses food that helps the body, not harms it.

PS: In pictures, my mother visiting the farms after winning over cancer.

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Tonight is New Year’s Eve.

In homes, there will be lights, music, and countdowns.
On farms, there is a quieter kind of moment. A last walk through the field. A hand on the soil. A quick look at the sky, like asking, “Will you be kinder next year?”

Because crops don’t pause for holidays. And farmers don’t get to “switch off.” They still wake before sunrise. They still check water. They still watch leaves and insects and wind. They still carry a full year in their bones.

Before this year ends, we want to say thank you.

To the farmers who stayed with the land through heat, dust, pests, and missed rains. Who kept going even when the field looked tired. Who still showed up, again and again.

And to the families who chose to trust us. Who welcomed brown paper bags, handwritten tags, and food that wasn’t showroom perfect, but was honest. Your support didn’t just buy a basket. It gave a farmer hope that this work is still valued.

This year reminded us what truly matters. When the soil is cared for, food has strength. When farmers are treated fairly, food becomes clean in a deeper way.

So in 2026, we will stay close to our neev. Farmers first. Clean food. No shortcuts.

If you want to support farmers in the new year, start small. Choose one item to buy direct each week.

Happy New Year from all of us at Earthy Tales.
May your home be fed with clean food, and your year be steady and kind.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Most kids think food comes from a fridge, a packet, or an app—tap, bell, bag at the door.
But food begins before sunrise: a farmer in wet mud, hand in soil, checking it like a pulse.

A seed goes in and life becomes a gamble—too little rain, too much rain, heat, pests… and still the farmer shows up. The field doesn’t pause for tiredness.

When we hide this story, kids assume food is endless. They waste half a chapati. Reject a tomato with a mark—not cruelty, just distance.

So teach them. Not with lectures. With dirt. Put soil in their palm. Let them plant one seed, water it, wait for the first green shoot. Take them to a farm or mandi—see the sacks, dust, weighing scale, the minutes that can decide a month.

At dinner, ask one question: “Who grew this?”

You don’t need kids to become farmers. You need adults who respect food.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries 

What’s our most expensive ingredient?

People often ask, “How do you ensure the food you deliver is truly pure?”

I smile… because the answer isn’t in a certificate or checklist.
It’s in moments like this—when the same Earthy Tales bag that goes to hundreds of homes is opened in mine.

Every batch we pack, every veggie we sort, every grain we clean is guided by one thought: “Will I feed this to my family?”

Machines measure weight.
Processes measure efficiency.
Audits measure compliance.

But honesty?
Honesty is measured in conscience—the quiet assurance that the food I send to you is the food I trust for the little one waiting at my dining table.

That’s not a promise.
That’s accountability.
And for us, it’s the most expensive ingredient.

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

Some journeys remind you why you began — this week in Hyderabad was one of them.

Had the privilege of representing Earthy Tales at the Buddha Entrepreneurship Clinic among inspiring social entrepreneurs from across India — all building purpose-driven enterprises for real impact.

We explored how to scale with integrity — pricing for sustainability, managing risk wisely, and building teams anchored in belief, not just skill.

Listening to mentors like Ved Arya and N.V. Ramana reaffirmed that growth and impact thrive together when rooted in purpose.

India’s next wave of growth will be driven not just by innovation, but by intention — by those who care for their communities and ecosystems.

One truth stood out: Healthy Soils build Healthy Families.

Grateful to The Buddha Institute, mentors, and fellows for the inspiration.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder's Diaries

We scroll through videos daily… but when was the last time you paused for a nukkad natak (street play)?

Last week, our Earthy Tales team performed one at the Diwali Mela, Gurugram, spreading a big message on soil health, organic living, and chemical-free food. 

Parents, kids, and families gathered — curious, smiling, nodding, laughing — and meaningful conversations sparked about what we eat, where it comes from, and its impact on farmers and our future.

Moments like these remind us why Earthy Tales started — awareness grows when hearts connect.

Interested in hosting sessions in your community or workplace OR in sponsoring these plays? Pls msg at 9311825942.

Let’s create change together.

Warm Regards
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Dear Family,

This Diwali, our hearts are glowing with gratitude. 

With your trust and love, our small team at Earthy Tales delivered 1000+ organic gift boxes across India — each one packed with purity, farmer stories, and festive warmth.

From Delhi to distant towns, every box carried our shared belief — that Acha Ann se banta hai Acha Man aur Acha Tan.

Thank you for choosing clean food and conscious gifting. You didn’t just buy a product — you supported farmers, soils, and a healthier India. 

And the good news — you can now choose Earthy Tales for every occasion ahead — Christmas, New Year, birthdays or corporate gifting — because good health never goes out of season. 

Wishing you and your loved ones a bright, chemical-free Diwali!

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder’s Diaries

We were honoured to be invited by the Government of Meghalaya to join their Knowledge Session at World Food India 2025 — “Bridging Farms and Markets: Advancing Meghalaya’s Agri-Value Chains.”

For us at Earthy Tales, this wasn’t just another event. It was a reminder of why we do what we do — to build real connections between farmers and families, to make chemical-free food accessible, and to celebrate the people and places behind every grain and drop.

Listening to Meghalaya’s vision for farmer empowerment and value-chain development — especially their focus on crops like Lakadong Turmeric and Khasi Mandarin — felt deeply aligned with our own journey. 

Here’s to more such collaborations where purpose meets practice — where farmers are at the heart of every food story. 

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

A Tale of Trust That Crossed Borders @ Founder Diaries 

Meet one of our oldest Earthy Tales family members. Ankita lived in Dwarka, Delhi, where her journey with organic, chemical-free food began with us many years ago. When life took her to London, her trust in Earthy Tales travelled with her.

Every time her husband visits India for work, she makes sure he carries back our organic masalas—because for her, food is not just about taste, but about trust, purity, and the comfort of a long-standing relationship.

Recently, she shared how she still promotes Earthy Tales within the Indian community in London. For us, that’s priceless. 

We may not be the biggest, but stories like these remind us of what we truly stand for: respect, trust, and relationships that go beyond borders.

Because once you find real food, you never let go. 

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder’s Diaries

Hey Friends,

In just the last two years, two dedicated NCR-based organic pioneers — I Say Organic and Organic Kitchen — have shut down. 

This isn’t just about two names disappearing. It’s about what we, as a society, choose to keep alive. These were not faceless corporations; they were passion-driven, soil-first, farmer-first setups. Their founders were our neighbours at Sunday Farmer Markets — we’ve stood shoulder to shoulder with them, fighting for the same cause: real food, grown without poison, brought with integrity.
When such ventures shut, it’s not only doors closing — it’s trust lost, diversity reduced, and authentic food systems weakened. And let’s be honest: the battle is unequal. Small setups fight with ethics and community; corporates fight with deep pockets and marketing spin.

At Earthy Tales, we refuse to let this cause die. But survival isn’t about us alone — it’s about all of us. Every family that chooses small, ethical, organic ventures is casting a vote for the kind of food future we want in India.

Support the cause. Support passion over profit. Support soil, farmers, and communities — not faceless corporates.

Your choices today decide whether the organic movement thrives or fades away. Stand with us. 

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder’s Diaries

At Earthy Tales Organics, we stand with every farmer hit by the recent rains. This is not just a disruption—it’s a human crisis across farms, homes, and villages.

What You Can Do — How We’re Responding:
1.    By staying connected, informed, and compassionate, you honor the resilience of farmers facing hardship. Your continued support—whether through messages of encouragement or steadfast loyalty can offer immense encouragement during this time.

2.    We’re exploring partnerships with agri-NGOs for relief efforts.

3.    We encourage our community i.e. you all to spread awareness in your neighbourhood, reminding everyone of the fragility of the systems that sustain us—and the importance of upliftment when those systems falter.

Thank you for being part of the Earthy Tales family. Your empathy and support bring hope to these communities.

Warm regards,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder Diaries

We’re proud to partner with the Meghalaya Government to bring you the best of their naturally grown treasures — especially their world-famous pineapples and the golden Lakadong turmeric.

At Earthy Tales, we believe India is full of hidden food jewels waiting to be discovered. Our mission is not only to get clean food to our tables, but also to unearth these stories and bring their goodness straight to your homes, connecting you with farmers and regions you might never have experienced otherwise.

From the lush hills of the North East to your kitchen — this is our way of celebrating India’s rich, natural bounty. 

Deepak Sabharwal
An Organic Farmer, A Father 
Co-founder & CEO

Founder’s Diaries

Impact isn’t always measured in numbers. Sometimes, it’s in crayon.

Received a heartwarming note from a child about his school project on environment-focused businesses.

He chose Earthy Tales.
In his words, we "save the soil, plants, trees, water from dangerous pesticides and chemicals." 
And ended with a promise: “We also promise to save the Earth.”

No award can match this. No metric more powerful than trust built in young minds.

To the little champ – thank you. You’re already an environmentalist. 

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder &  CEO

Founder’s Diaries

Our farmer, Devi Lal Saini from Chelasi village, Nawalgarh (Jhunjhunu), has suffered a major crop loss this week. Due to sudden heavy rains, his entire pumpkin crop has been damaged. Despite his best efforts, the quality could not be preserved. 

It’s a difficult reminder of how fragile farming can be in the face of nature.

Thank you for standing by our farmers and continuing to support real, clean food. 

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder’s Diaries

Last week, Earthy Tales held a farmer training session at Village Birol, Nawalgarh (Jhunjhunu) with our dedicated farmer Mahavir ji Yadav at his serene farmhouse.

From composting know-how to organic best practices, the focus was clear — chemical-free, planet-friendly farming that feeds both soil and soul. 

Your support makes it possible to empower more farmers like Mahavir ji to grow safe, nutritious food for all our families. 

With gratitude,

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder’s Diaries

Our farmer Moolchand Saini ji from Village Chelasi, Nawalgarh (Jhunjhunu) has sadly lost most of his tomato and karela crops due to the unforgiving heat wave.

Despite his organic efforts and care, the extreme weather took a heavy toll on the produce.

It’s a tough time for him and many like him—and we’re truly grateful for your continued support.

Your trust not only brings clean food to your home, but also helps our farmer families stay strong.

Please keep placing your orders and continue supporting our farmers.

With gratitude,

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder’s Diaries

Earthy Tales has been selected for the Buddha Fellowship Program by The Buddha Institute—one of 12 ventures driving social impact through rural upliftment and farmer income growth. This milestone strengthens our mission of delivering real, chemical-free food while ensuring fair wages for farmers.

Over the years, we've trained farmers, helped them transition to organic, and improved their incomes. Now, this fellowship allows us to scale our impact further.

Why This Matters?
With access to mentors, resources, and networks, we can:
✅ Expand organic farming in rural areas
✅ Strengthen farmer-consumer connections
✅ Grow into new regions
✅ Ensure better quality & transparency

Your support drives this movement. Together, we’re building a fair, sustainable, and healthy food system.

With gratitude,
Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO

Founder's Diaries

Behind every box of fresh organic produce, every ethical choice, and every customer smile—there’s a team of strong, dedicated women making it all happen! 

This Women’s Day, we proudly celebrate our incredible female employees who work tirelessly to bring you food that’s pure, chemical-free, and full of love. From managing farms to ensuring seamless deliveries, they are the backbone of our mission! 

Here’s to women who nurture, lead, and grow—just like nature itself.

Good Health Always!

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder’s Diaries

What’s really on your plate?
Food is more than just calories—it’s a story. A story of how it was grown, who nurtured it, and its impact on our health, farmers, and the planet.

At Earthy Tales, we spark conversations about food origins, soil health, and the power of conscious choices.

Too often, we measure food by price or convenience. But what if we measured it by impact?

Does it heal or deplete the soil?

Does it support fair wages or exploitation?

Does it nourish or harm?

We’re on a mission to shift the narrative—from passive consumption to mindful eating. The future of food is responsible, transparent, regenerative. Are we ready to embrace it?

What’s one food choice you’re proud of? Reply @ 9311825942! 

Good Health, Always.

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder’s Diaries

I’m reaching out with a heavy heart today. Recently, one of our peers in the NCR organic community, I Say Organic, decided to halt fresh organic produce deliveries. Though I never personally met Ashmeet, their founder, our stalls often stood side by side at several farmers' markets—sharing not just space, but the same passion and vision for real, chemical-free food. I have huge respect for what he and his team built over the past decade. It’s incredibly painful to see a dream like that fade, especially when I know firsthand the love, sacrifice, and heart that go into creating something so meaningful.  

This hits close to home. Earthy Tales was born from a deeply personal space—when my mother was diagnosed with carcinoma over a decade ago. It was that life-altering moment that triggered my big WHY—a commitment to bring pure, chemical-free food to families like yours. This has never been “just business” for me—it’s always been personal.  

And this journey hasn’t been easy. Three years ago, I had to make one of the hardest decisions of my life—I sold my house to keep Earthy Tales alive. Not because I was chasing profits, but because the mission mattered more than anything. 

But here’s the irony—most big marketplaces still source their organic produce from small setups like ours, and yet, it’s these very setups that struggle to survive.  

Today, I’m asking for your support—not just for Earthy Tales but for the future of real, local organic food.

How you can help:
✅ Choose local over big marketplaces—every order truly makes a difference
✅ Subscribe to our ET Circle—save more while supporting our mission
✅ Share our story with friends & family—awareness can change everything

✨ For us, it’s never been about the “how” but always about the “WHY.”  

Let’s not let another organic dream fade away.  

With gratitude,
Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder’s Diaries

I couldn’t have asked for a better New Year message at the beginning of 2025.

I met Mr Handa earlier this week. My uncle, my sunday chat partner for several years and a living inspiration for many. At 103, he is as active and interactive as any of us, with a zeal to help others, much more than most of us. Being selfless, always giving is what has been some of his principles of life.

Well, I shall share his story sometime later as he has seen the pre-independence era, held night vigils to fight off Britishers, set up L&T sales base in India and seen the arrival and exit of all the governments, fought off covid and helped several people on the way, amongst several other events.

But for now, his singular message that I want to share is “"आहार ही औषधि है"!

Food is Medicine!

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries 

Palak leaves with holes at times are my favourite, simply because where there are no pesticides, there will be pests and the holes.

Surinder is a 6 ft burly fellow, who is a walking encyclopedia on natural farming, pests, it’s relationship with soil. I met him earlier this week to understand the motivation behind his decision not to use chemicals on his farm. 

He says he has seen the friendly pests, bees dying when he used chemicals in his field. He dreads the thought that the pesticide sprayed Palak will be consumed by many families in cities.

Shouldn't you question the food that you and your family are eating?

Encourage your neighborhood too to question this, become more aware of what gets into your bodies.

Wish you all a Happy and Healthy 2025!

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries

Exactly 7 years back, we held our Ist ever Organic Farmer’s market at Pratima’s home.

And we are back here today to launch our Community Wellness Champion programme, with Pratima as our 1st Champion at yet another Farmer market at her home.

Well details on that later, but it’s remarkable to have one of our 1st customers continuing with us.

As I have said, at Earthy Tales we don’t just deliver the most authentic natural, organic food… we build relationships for life.  She has not only embraced our products, but whole heartedly our vision and purpose to encourage more and more people to move to chemical free living.

It’s a community formed on love and trust, with a mission to have a healthy families, healthy soils and happy farmers.

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO
 

Founder Diaries 

“If it’s good for them, it’s great for you!”

At Earthy Tales, we let nature do its thing! No pesticides, no chemicals—just pure, organic love for your food. 

So, if you spot a tiny hole in your spinach or a cheeky blemish on your tomato or a pest on Cabbage ,  don’t worry—it’s nature’s way of saying:

“Hey, this food is so clean, even pests couldn’t resist!” 

After all, real food isn’t picture-perfect—it’s pesticide-free, healthy, and safe for you and your family. 

Imperfections are beautiful when they’re real. 

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries

No, it’s not Child Labour!

Having visited our farms in Puskhar over last few years, Riaan was curious to know that what happens to the food we and our farmers grow in the farms.

So, I thought of taking him to the floor to see how we grade, pack and make it ready to reach your homes.  Our operations manager was proud to show him the efforts done by our women colleagues.

He was not happy to see the tomatoes being rejected as they had few brown spots on them – he asked me very innocently that “Papa, will you reject me tomorrow if I get a spot on my face tomorrow”? 

My answer was to introduce him to Ugly Harvest concept, the food wastage management initiative that we have pioneered in NCR since last 5 years.

And guess what, he is now taking a session in his school class next week on “Why not to go after just the looks”?

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries

Our Pledge!

We are FREE from PESTICIDES and Yes, we take this pledge very seriously.

At Earthy Tales, your health and trust mean everything to us. That’s why, since 2017, we’ve been conducting independent pesticide lab tests on our organic produce to ensure it’s truly safe, natural, and chemical-free.

The latest reports are in and tested for 260+ pesticides being used in India, and we’re thrilled to share that all tests came out perfectly clean! Access these reports and previous reports on link - https://www.earthytales.in/certification

This is our promise to you: only the purest, healthiest, and most honest food for your family.

Thank you for being part of the Earthy Tales journey. Together, we’re building a healthier, happier world. Stay organic!

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries 

Misfits!

These veggies, all organic, chemical free don’t get accepted by several of our big market-place bulk customers to whom we supply organic vegetables across NCR. 

Why this rejection ? Because, they don’t confirm to 
•    Size requirements
•    Gas cuts, bruises
•    Or have have Daag, dabhe 

Well, as a society we have started to body shame even Vegetables now!

We started Ugly Harvest several years ago to ensure that our Chemical Free food doesn’t go waste, just because it’s not good looking. 

It takes lot of effort and pain to grow food and especially without chemicals 
Sabzi, Phal sundar nahi, saaf hone chaiye . 

Do support this initiative and buy Ugly Harvest Vegetables – at the end of the day, I am sure we will be cooking these and not keeping it as a show piece in our drawing room.  

Our farmers will be happy and our planet will be more greener and less they are lighter too on your pocket.

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries

Gift from the Child!

Having been involved in farming activities for almost last 10 years, I have realized first hand that the being close to nature is a much-needed activity for we humans. 

With that in mind, I have ensured that both my kids get involved with nature, growing food and more importantly appreciating the efforts of the growers. 

I wasn’t surprised then, when Riaan ended up growing Radish microgreens earlier this month and actually gifted me the same on Children’s Day earlier this week.

I was absolutely delighted - Child, as they rightly say is the Father of the man! 

Keep growing!

Deepak Sabharwal
An Organic Farmer, A Father
Co founder & CEO

Founder Diaries 

My father once told me, that the strength of any organization is known by how long their oldest employee, their oldest customer has been with them. 

I visited Ms Trehan earlier this week – she has been one of our earliest customers from the year 2017. I still vividly remember delivering to her home several years ago, as it was on a 5th floor of an apartment - I had lift-phobia & I climbed upstairs carrying her crate.  

There are few things that we have done right to earn the love & trust of our early supporters. Yesterday after meeting her & expressing our gratitude for her family’s support, I left her home with One clear takeaway. 

Trust & Love has to be earned, every single day.  & we will continue to strive hard to earn that. 

And last month, she completed 1000 orders with Earthy Tales.

At Earthy Tales, we don’t just home deliver Clean food – we build Relationships for Life!

Deepak Sabharwal
An Organic Farmer, A Father
Co-founder & CEO
Earthy Tales

Founder's Diaries

From an ardent supporter of natural farming, to an early supporter of Earthy Tales, to our regular customer, Pratima’s association with us has been an integral part of our journey.

Earthy Tales Organics is pleased to have Ms Pratima Das as our “Community Leader” to further our cause of building awareness around natural farming and clean food.

•To build a Healthy, Happy community we need food Free from Chemicals.

•To build a greener planet, we need our soil to be Free from Chemicals.

Let’s join and be a part of the movement to build a Chemical Free world.

You can contact us on 9311825942 to know more about Community Leader program and contribute towards building a chemical free society.

Good Health, Always!!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Yes - WE are Rebels! 

Haan, hum aur hamare kissan Rebel hain! 

We rebel against the pesticides that go into our soils.
We rebel against the poison that reaches your and my food plate.
We rebel against the toxic chemicals that our farmer community has been inhaling.

We rebel because...

Food was meant to cure us, not cause us poisoning 
It’s the question of your and my family’s health 

The above picture is the story of Earthy Tales unfolding at Food Stories, the flagship gourmet store (previously known as Food Hall).

We are glad to be partnering with them to make Clean food the new normal 

Good Health, Always!!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Founder’s Diaries

Love you tiny insects!!

On this International Organic Day, a message from our little sustainability warrior Riaan

The mini beasts found in our environment are an integral part of our ecosystem – we need to live with them, and nurture them as they are friends of the farmers.

With such lovely thoughts, our future and environment couldn’t be better.

Grow Natural, Eat Natural, Stay Healthy!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Founder Diaries
 
Why would a farmer not use pesticides in his or her land? 
 
Because, you, me and our families should eat food peacefully, without having to worry about the damaging chemicals going in our bodies.
 
But this path is not easy – it tests your patience and can destroy you if the above happens.
 
At Earthy Tales, we are trying to help this progressive farmer with the situation at hand. The untimely rains have caused havoc at his farm.
 
As a community, family, you can help them by continuing to support the cause of sustainable agriculture – after all the Clean food will help you stay Healthy!

Good Health Always!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Founder’s Diaries

Jawahar aur Gawar together! 

You must be wondering what am I saying? Jawahar, our organic farming trainer is always on the move as he has to cover several villages in his area. 

This time he visited Gawar phalli i.e. Cluster Beans farmer. Yes, it’s hot humid and our farmer Suresh Kumar ji was in perfect gear to be at his farm. 

Just Another day in Paradise!! Yes, that’s what we and our farming community feel while at farms. 

Did you know that from a seed to harvesting, it takes approx 60-65 days for a farmer to harvest Gawar phalli – do tell your family, especially kids when they put the Phalli in their tummy today.

Good Health, Always!!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Founder’s Diaries

Poison in my Food?

How difficult is it for us to understand that Chemicals in Pesticides will only harm us?

But, we are still in a state of self-denial… right? 

Why – Because, its slow poisoning or may be, we have never held a box of Pesticides in our hand. 

Pesticides are used to kill pests in agriculture. They will only cause damage to our bodies when we eat Food grown with them. 

That’s what was my moment of TRUTH – the one, which led to the birth and vision behind Earthy Tales. Link of the article - https://thebetterindia.com/356941/organic-farming-mba-grad-earns-crores-earthy-tales-delhi-ncr-deepak-sabharwal-rajasthan-farm-pesticides/

What’s yours to make the Clean Food, a daily normal in your homes?

Good Health, Always!

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO
Earthy Tales

FOUNDER’s DIARIES 

The editor in the above article asked me as to why did I quit working at GE and started Earthy Tales?

I asked her back – “What would you have done, when you saw POISON written on the pesticides that you were using to grow food for the community at large”. How can our conscience allow that?

If not now, then WHEN?
If not YOU, then WHO?
If not Health, then WHAT?

Food has to be our strength, not something that can cause you or your family health issues. 

Link of the Article - https://galgotiastimes.com/special-coverage/from-corporate-to-organic-farming-deepak-sabharwal-story/

Good Health, Always

Deepak Sabharwal
A Father, A Farmer
Co-Founder & CEO

Founder Diaries

TREE LANGAR ~ MORINGA MIRACLE 

Moringa has to reach every household, kitchen in India, for it is actually a miracle tree! 

While we have been planting Trees, every time when you Refer us a Friend or Family, our Moringa TREE LANGAR got inspiration from a similar act in Punjab wherein one of our fellow citizens distributed free plants on road, in May heat!

Go ahead and plant Moringa in your neighbourhood – let us know if any of your friends or RWA needs it in their community and we will deliver it to them – contact us on 9311825942.

If not You, then Who?
If not for our Kids, then for Whom?
If not Health, then What?

Deepak Sabharwal
A Father, An Organic Farmer, 
Co-Founder & CEO

Founder Diaries 

Kabir, the Eco Warrior 

If not now, then When?
If not You, then Who?

Kabir is an 8th grader and one of our youngest & earliest customers. Our future is bright, green and healthy, thanks to young kids like Kabir. 

He wrote to me suggesting us to shift his Earthy Tales organic grocery (paper) bills to e-bills.  A very welcome & sensible thing to do - very soon we will build this functionality into our website. 

I cannot be more delighted about the Community we are nurturing and building at Earthy Tales. They guide us, support us and together will shape How is our food grown, what do we eat and how together, we can build a greener planet.  

On a separate note, we have been requesting you to please return your empty oil, ghee bottles, brown fruit boxes and white delivery bags.  We are doing our best to recycle and reuse.

Good Health, Always!!

Deepak Sabharwal, 
A Father, An Organic Farmer, 
Co-Founder & CEO

Founder Diaries

क्योंकि किसानों की Summer Vacations नहीं होती!

While the whole of North India is boiling with 45 + degrees outside, the farming community is still out there in the field, nurturing and harvesting their produce.  

Because for them, it’s the love of the soil, a daily walk in their fields which completes their day.  

Because, it’s their livelihood – look at the smiles on their faces and pride in their eyes, as they show you their produce in the above images. 

Value food, because it takes lot of heart, soul and hard work to grow and deliver the same to your kitchens.  

Spare a thought of gratitude today for our communities, when you sit on your dining tables tonight. 

क्योंकि किसानों की Summer Vacations नहीं होती!

Naman!!

Deepak Sabharwal
A Father, An Organic Farmer, 
Co-Founder & CEO

Founder Diaries

That missing Human Connection?

Where does your food come from? 
A child was recently asked in a Gurgaon school – he answered Zomato. 

The advent and progress of technology has made strangers amongst our own people.  I am not against making our lives more convenient, but not at the cost of losing human connections.

At Earthy Tales, it will always be about keeping our People, our Communities first. 

People i.e farmers who grow your food – https://bit.ly/etfarmer

People who help you to order with us - the welcoming voices of Gurneet, Sangeeta, Raaji will always take orders on the go and even tell that Cherries kab aa rahe hain?

And of-course people who visit your homes – the likes of Solu, Deepu, Imtiyaz and more.

Kyonki sabzi to sab log hi bechte hai, but we build relationships for life. 

Good Health Always!

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO, Earthy Tales

FOUNDERS DIARIES

The Rickshaw wala and Habit of offering Water!

You must be wondering why on Earth I am talking about the rickshaw wala (our good old hand-driven rickshaw we have all got ferried in our childhood).

This little story dates to my childhood and visits to my grandparents in Patiala, Punjab. My aunt (Bhua) was a teacher and she would be ferried back after her school in a rickshaw every afternoon. And my dadi (my grandmother) will always offer a glass of water to this rickshaw guy first before checking with my Bhua.

She used to say “koyi bhi gate pe aaye, to pehle paani pucho”.

It's peak summer here in NCR, so please do ask Everyone at your gate for a glass of water! Any delivery guy or your society’s staff, to offer them a glass of water.

Acha lagega aapko…. You will feel nice!

Good Health Always!

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO

FOUNDER’s DIARIES

Who do you buy your food from and Why?

Recently we tried to collaborate with one of the really big, online conventional grocery app to provide them with our chemical free veggies for their users. 

It was very disappointing to see that all they cared was for the size of the vegetables but not the purity. They rejected our onions, because they weren’t of a particular size.

As a society we have now started body shaming vegetables also?

It’s we people only who are telling them to follow these practices… 
भैया, फ्रेश नहीं लग रहा!
भैया, इसमें चमक नहीं है!
ईस रेट में, ये साइज़ डोगे?

We have always believed that it’s the intrinsic value of the food that matters more than its Looks and Size.  

मेरी सूरत नहीं, मेरी सीरत देखो

So, How do you buy and consume your food? You can write to me on deepak@earthytales.in.

Deepak Sabharwal
A Father, An Organic Farmer, 
Co-Founder and CEO
 

Founder’s Diaries

Purity of Food vs Speed of Delivery

Around 3 years back, I faced a dilemma for our sourcing function, like any other venture would face.

We had to take a call to put aside significant funds, efforts to create our own organic farming groups.

It would have meant:

- Hiring a senior and on ground agri team

- Invest in farmer trainings

- Set up Farmer collection centers

- Spend on their Organic certifications

But we decided to invest for long term.. why?

Because, it’s the only way to build an authentic, traceable farm to fork supply chain.

We choose to invest in Authenticity, Purity of Food vs Quick delivery options.

Obviously, because it’s the question of your’s, my family’s health!

Picture above is one of the several Organic farming training sessions being done by us.

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

Founder’s Diaries

A Dreamer's Determination: Ajay's Unyielding Spirit 

This story is not about Earthy Tales, certainly not about Tata Motors.

It is about the perseverance, the hunger of a local village boy to grow, despite his challenges.

Ajay comes from a small village in Rajasthan. He worked on farms for long. An unfortunate medical issue with father (only earning member in the family) pushed him to start earning at an early age, and he became our Ist team member.

The need to make his family’s ends meet brought him to Delhi. His continued zest for LEARNING made him learn computers, newer work despite he being a school drop-out. 

He made a pucca home back in his village, got his sister married with his savings. He has purchased a vehicle, to be given on rent, while he goes around with his Operations responsibilities at Earthy Tales. 

A true embodiment of why is hard work important and what it can do to you! 

Deepak Sabharwal, 
A Father, An Organic Farmer, 
Co-Founder & CEO

Founder’s Diaries

Family that Farms together, stays together!!

We have heard and experienced that the family that Eats together, stays together – True it is. 

What is also a fact that being with nature once in a while, does help in overall appreciation of the food we consume and inculcates gratitude for what nature has given us. 

This time I took everyone from home to our farms as the amla harvesting was coming to an end. 

From Chikoo, Amla plucking to observing Bael fruit take shape, onion plants field, enjoying the natural bio diversity and soaking in the natural mineral water were the fun moments. 

Sharing few glimpses of what all these folks did.  

Happy Holi to all!

Good Health Always!

Deepak Sabharwal, 
A Father, An Organic Farmer, 
Co-Founder & CEO

FOUNDER’s DIARIES

पतझड़ or Spring? 

There is a reason why they say that Nature is the Best Teacher in the world. 

It indeed is, but only if you pause and spend time with her.  The above Amla tree is an example of how any living being’s Circle of Life moves, as created by mother nature.

Zoom the above image and you will see signs of “पतझड़” and falling leaves, tree has almost shed all its leaves… you are right, but not entirely. 

Look more closely and you will see signs of new red sprouts, small leaves coming out into the world and declaring their presence. 
• Life is transitioning all the time …from good, to happy, to not so happy and great again
• No season in life is permanent…so hang on and enjoy all what the life has to offer 
• A tree, and any life needs love, compassion and care all the year around, in all seasons 

As NCR gets into a colorful cover of Spring flowers, do enjoy and appreciate the life around you. 

Good Health, Always!

Deepak Sabharwal, 
A Father, An Organic Farmer, CEO & Co founder

Founder’s Diaries 

वो हैं, तो हम हैं!

So, my big marketing team of 1 person told me to pen a note on Woman Day’s since the day happens to be around. 

To me, we ought to celebrate and acknowledge their presence every single day.… we at Earthy Tales do. 

Our 30% + of our ET colleagues are women and I just cannot imagine running Earthy Tales without each one of them. 
Our majority of the member community aka customers are women… vho hain, to hum hain!!
And yes, at-least 15% of our farming (directly or indirectly) community are actually women…even a farm cannot run without their participation. 

I am extremely passionate and proud about the diversity we have created in Earthy Tales eco-system. It just makes us so very complete!

Enjoy the little snippet from one of our woman organic farmers… amazingly energetic farmer she is.

Good Health Always!

Deepak Sabharwal, 
A Father, An Organic Farmer, 
Co-Founder & CEO

FOUNDER’s DIARIES

खेती एक जुआ है

Well, what will you do if your business or job was to collapse in couple of hours – yes, couple of hours!

Well some of us are still fortunate to have back-ups, but for a farmer who is dependent mostly on his or her standing crop to run for next few months, a untimely weather disturbance is almost fatal.

That’s what the unseasonal hailstorm last week did to the to the standing wheat, mustard crops in Rajasthan, MP which were ready to be harvested in a month or so.

It’s a sad end to the 6-month long efforts for some of the crops at some of the farms, something that was beyond the farmer’s control.

There is a reason why agriculture is considered to be the riskiest profession in the world!

Please keep our farming brothers and sisters in your thoughts, when your family sit for a meal today.

Good Health, Always!

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

The Real Mineral Water

Well, it’s been 15 plus years for me and my family to visit our Pushkar farms and have the underground water to drink, to make our food during our stay and even to take bath. We found the water to be sweet, actually just the way nature offered it for the humanity.

We never saw or felt the need to distill it, put a RO plant or something.

Summers have almost reached Pushkar, so next time bathing with kids in the warm, borewell water around Holi.

 At times, we just make things way too complicated….while there is so much bliss and fun to keep things as Mother Nature intended and gave us.

What do you think?

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Poison in the Womb!

Suresh, one of our organic farmers in Sultana, Rajasthan made me realize, in as explicit a way as one can, the harmful and damaging effects of pesticides in our food.  As a parent of two young boys, I and Sonal have always been worried about what we feed our children.  

The more I travel to meet farming communities in rural India, the more convinced I get that the farmers always wanted to grow food without chemicals because they understand that it is poison for their own families, and their soil as well. 

It’s we, the society at large, which has forced them to go on this path of deadly chemicals, and pesticides. 

Let’s make the walk back to Nature – encourage your local communities to switch back to natural food, if not for us, then at least for the kids we have given birth to!

Will You?

Deepak Sabharwal, 
A Father, An Organic Farmer, 
Co-Founder & CEO

FOUNDER’s DIARIES

While building Earthy Tales, I’ve often found myself striving to know, learn, and grow each day. While there’s plenty we take back from our interactions outside, I find it absolutely beautiful to learn more about our backbone, who make it all fruitful - the organic farmers.

Meet Rahul Saini, Rajasthan. One of Earthy Tales’ organic farming heroes. Two years ago, Rahul decided to make the switch to organic farming. From the chemicals being used to the damage it was causing to his soil and land, Rahul realized it was time to change.

Watch the above video to know his journey.

Refer us to your friends and family and help more Rahul’s make a move back to natural farming.

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Jai Jawan, with Riaan!!

Well, every day is a day to celebrate about being a proud Indian, but the Republic Day parade just gives you some extra goosebumps. One of my favourite childhood memories is that of my father taking me to see the Parade, in foggy Delhi winters.

I re-lived the same with my son this year. Very important to get our future generations, know and experience the wonderful, strong and diverse Forces that India has. Most importantly, they have to learn to appreciate the value of discipline in life and sacrifices these defence Men and Women make for our country.

To me, the highlight of the parade were the deafening sortee’s made by our Air Force Fighter jets and missing Biker defence men’s group…

Yes, you read it right… men were missing, because this time it was 280 + women defence personnel who led and did the Bike stunts … Take a bow!

Jai Hind!

Good Health Always!!

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Banana, को बनाना नहीं है, it grows naturally!

Fruits should never be manufactured; it only grows.

To get that PERFECT YELLOW, ripening chambers are being used where ethylene gas is released to ripen the bananas.

While in natural farming, we never focus on getting that “Perfect Yellow”...every fruit releases ethylene naturally which initiates its ripening as per the Mother Nature’s process. Focus is grow or ripen without any Artificial Chemicals.

Very important that we focus on goodness and not the looks of the food we give to our families.

After all, it’s the question of their health.

Good Health Always!!

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Amla plucking with Riaan!

As you sow, so will you reap…right?

So, a practice we follow as a family every year is to visit our Amla farms in Pushkar, Rajasthan every harvesting season. Making kids work with our farm staff on plucking amla, other fruits and mingling with Nature is the daily routine for few days.

It keeps them in touch with themselves, nature and appreciate the efforts behind growing our food. Riaan has learnt not to waste the food on his plate after last few year’s visits to our farms.

A plus is always to cite Jupiter in the clear, stunning night skies of Pushkar.

Good Health, Always!

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Organic Living in US: An ir-reversible way of life.

That’s what I saw and observed. I have been visiting US every few years, though this time it was a gap of several years.

Clearly,

• People have become more health conscious in US.

• Organic food isn’t a fad – it’s a must now in every aisle of a retail store and doing well.

• Farmer Communities, Local produce is at heart of every grocery store.

In lot of senses, it was good to see that working with customer and farmer communities is what is integral to every brand here, like it is for Earthy Tales back home!

And Turmeric / Curcumin pills just rules every shelve here. We are blessed to be eating this raw as well as in powder form in our food.

Sharing some glimpses with you all.

Happy and Healthy 2024

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

Chennai Cyclone Help @ Earthy Tales Community

Constant reading of the cyclone damages in Chennai was making me feel uneasy – many lost lives, many lost homes, with no food, water for days.

That's when I got a phone call from Rajji, our colleague based in Chennai who wanted support to run a relief camp. We provided basic food / water / daily needs and medications to nearly 100's of people stretching from Adyar to East coast road.

Earthy Tales has always been working with our local communities to promote good health. Today, we are here to stand beside our people when they are in need too.

What made me swell with pride was that it was our team member who felt that we at Earthy Tales too should do our bit to help the affected community.

That’s the DNA of Earthy Tales, a community of health conscious and caring folks like you all!

Good Health Always!!

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder & CEO

FOUNDER’s DIARIES

We're thrilled to share the joyous success of our recent Organic Grocery Pop-ups that took place last weekend at DLF The Crest & DLF The Aralias!

Our pop-up featured a wide range of chemical free groceries & organic winter goodies supporting both your health and our community's farmers.

Participation in events like these not only benefits your well-being but also contributes to the growth of a healthier and more sustainable community, including our organic farmer community.

Let's continue to support each other on this journey toward a greener, healthier lifestyle.

If you too want us to do a pop up in your society, then please contact us @ 9311825942. Good Health Always!!

Deepak Sabharwal, 

A Father, An Organic Farmer, 

Co-Founder and CEO

FOUNDER’s DIARIES

There is a beautiful, profound and a direct relation between FOOD, Positive Thinking and our HEALTH.

At Earthy Tales, our vision will always be to build a healthy community, with Clean Food as a driving force.

अच्छा अन + अच्छा मन = अच्छा तन

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder and CEO
 

FOUNDER’s DIARIES

I am delighted to share that Earthy Tales has been offered as honorary membership of the global chapter of The Meaningful Business (https://meaningful.business), a community of social impact ventures, change makers who are building brands, businesses with a Purpose.

It’s a global community of individuals, brands, leaders who are focussed on building ventures with UN’s Sustainability goals in mind.  

I am sure this recognition is immensely satisfying for you all, who have been an integral part of Earthy Tales journey in building a greener, healthier planet while positively impacting the lives of real farmers.

Gratitude!

Stay Healthy, Always.

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

The story of Earthy Tales wasn’t scripted in a day.

Today, I wanted to talk about one of the unsung hero’s (or shall I say heroine) of Earthy Tales, someone who has always remained behind the scenes.

The story of Earthy Tales is incomplete without Sonal, my soulmate, without whom Earthy Tales wouldn’t have happened. It all started 9 years back, when I started spending my weekends at farms in Pushkar, Rajasthan, leaving my young son, parents back home. Back then, we both worked at GE, so weekend was the only time available for us as a family.

Sonal whole heartedly supported our bigger Purpose to keep our community healthy. It takes a lot of belief to build something that needs educating people to eat right food, especially when chemical laden food companies, with their heavy marketing budgets clog our mind-space, daily.

We chug along, with your support & a strong belief to make this world a healthy place for our us, our kids.

Deepak Sabharwal,

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

Why did Earthy Tales happen?

Possibly, only few of you know this – may be, our first few founding customers. 

It was the time when I was still working with GE, on weekdays. My weekends were all in our family farms in Pushkar, simply being with nature, trees, plants, and soil. 

A chance encounter of Pesticides at my own farm made me realize the poison I was putting into the crop being grown there. Around the same time, my mother got diagnosed with cancer.  I was shattered beyond explanation. 

What followed was a deep introspection and joining the dots around what we were growing, eating as a family, as a society. 

That is the day I decided to quit Pesticides and build Earthy Tales, to motivate farmers and families alike to Not consume Chemicals. 

With God’s grace, mom is perfectly fine now. 

Stay Healthy, Always.

Deepak Sabharwal
A Father, An Organic Farmer,
Co-Founder and CEO

FOUNDER’s DIARIES

Building Relationships, Across generations!

Yes, we don’t just deliver organic groceries. We genuinely build relationships with our customer families.

Dr Kanchan has been one of our huge supporters, one of the first customer families who have been a regular Earthy Tales customer since 2018. I remember myself delivering to her home several times over.

So, when she mentioned that her Neembu plants at home needed some help, we were obviously happy to pitch in and got some plants for home.

She let her daughter plant these, getting the current generation closer to nature. This is Jr. Ms Kanchan Kaur in the picture above.

What a lovely thought!

Dr Kanchan Kaur is a renowned oncologist in NCR and wholeheartedly supports natural, chemical free living.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

My Jai Jawan, Jai Kissan moment!

Was extremely honoured & humbled to meet Major General (Retired) GD Bakshi sir earlier this week.

A decorated army man, he is a veteran of Indo Pak 1971 war and later the Kargil war.

Amazingly knowledgeable, full of patriotism, he is now a famous face on all news channels on military affairs discussions.

Got to sit & chat with him, and his family – obviously got several goosebumps moments. It’s not easy to be a soldier, and even more difficult to be a soldier’s family.

RESPECT!

A huge proponent & supporter of everything grass root and Indian, he is a regular Earthy Tales customer and we are proud of it.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

Kids & Crops, Farmers & Parents – Do you get the connection here. 

The above image beautifully summarizes the connection between dealing with our crops & our children – that’s what we can learn from the plants, our farmers.. How to raise our children.

And someone said so aptly, we Humans are indeed part of mother nature.. we just need time and sensitivity to observe for a while.

Stay Healthy Always!

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

Food is thy Medicine, especially if grown without any Chemicals or Pesticides.

Earthy Tales and Motherhood hospital celebrated National Nutrition Week last Saturday with light, healthy offerings on the house at Motherhood Hospital, Gurgaon – Ragi Chilla, Beans Salad and Poha!

As parents, we need to inculcate good eating habits in kids from early years itself. That's what we are doing with the moms at Motherhood in Gurgaon.

Catch us there every day!

All 100% Chemical Free.

Deepak Sabharwal

A Father, An Organic Farmer,

Co-Founder and CEO

FOUNDER’s DIARIES

BMW & 234 pesticides

You must be wondering what is the connection here. The below text may upset some of you, but I wanted to bring a key perspective to the forefront.

I asked an acquaintance, a very educated, well-read, Marketing Head of a consumer brand, as to why he didn’t consume chemical-free food despite knowing there are 234 pesticides used in growing food. His answer - it's expensive vs conventional groceries and no immediate benefits seen. On a separate note, the family recently bought a BMW, which possibly will have 3X-5X more monthly bill than the Chemical Free grocery bill, but will definitely offer immediate comforts.

We should pamper ourselves, for we all work very hard to earn & deserve these facilities.

But then why see Food as an Expense, and not an Investment for our health?

Deepak Sabharwal

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DIARIES

Responsibility is never given, it’s always taken.

A suggestion from our young biller Rahul and few of our customers prompted us to look at re-using these fruit boxes.

So, if you can please send these empty boxes back with our delivery boys, we will attempt to re-use most of them.

Together, we can build a more greener and sustainable planet.

Good Health Always!!

Deepak Sabharwal,

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DIARIES

Deepak sir, आप तो बस आगे बढिये, हम आपके साथ हैं

At most times, this is what you just need to hear, to stay put against all odds. Earthy Tales was my dream, my passion, but this First Family of mine made Earthy Tales their dream as well.

Any organization or a brand’s character is also defined by how long its team, customers stay with it and I am glad that these colleagues of mine could find happiness, warmth and of-course growth here.

Arun – was a delivery boy with Uber, now handles our Logistics. Asha – a vegetable grader at joining, is now our Quality Auditor. Geeta – a quiet person but a work powerhouse, is an all-rounder. Ajay – is one man army. 

As Earthy Tales turned 7 earlier this year, all I am filled with is deep gratitude towards my First Family. So who is your First family at work? Do Thank them today.

Deepak Sabharwal,

A Father, An Organic Farmer

Co-Founder and CEO

FOUNDER’s DIARIES

The Misfits! Ugly Harvest Apples 

These naturally grown, chemical free apples taste just the same, with the exception of not being as good looking from the outside as our other apples.

These will carry bruises, black spots, and cuts because of the recent Hailstorm and rains in Himachal that ruined most of the fruits on trees.

We didn't allow our farming community to get these sold in local mandis and hence presenting these MisFits aka The Ugly Harvest.

Support your farmer by also ordering ugly harvest fruits.

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO
 

FOUNDER’s DIARIES

Gone at 60 days!!

Yes, that’s what the recent torrential rains did to Cauliflower crop to several of our farmers in upper Shimla in Himachal. Heartbreaking it is, as much as its back breaking for these farmers as the entire hard work on raising the crop went down in water drain, literally!

It takes 80 days for Cauliflower to mature, from a little sapling in a nursery to a full-blown piece ready to be harvested.

But that’s the nature of agriculture and its challenges.

That’s the reason we should tell our communities, including our kids not to waste any food.

It takes lot of sweat, toil and at-times tears as well to grow it, especially if it’s grown without any chemicals.

Don’t waste food.

Deepak Sabharwal                                          

A Father, An Organic Farmer 

Co-Founder & CEO

FOUNDER’s DIARIES

As per a recent study, at the speed at which we are killing our soils using pesticides, urea and other sprays, world’s arable soil will be dead in next 60 years.

Yes, you heard it right.. next 60 years before we loose the arable soil.

The only way to save our soil is to move back towards sustainable agriculture i.e. natural farming as it allows soils to breathe, increase bio-organisms and get back its friends i.e. earthworms in big number to improve its fertility.

In above picture, our organic farmer Hari Ram ji is showing vermi compost at his farm, with friends of soil .. earthworms.  

Btw, If your locality’s soil is fertile and happy, you can see lot of earthworms out in open during these rains.

Deepak Sabharwal

A Father, An Organic Farmer

Co-Founder & CEO

Hope you and your family are doing well. We all love rains, isn’t it? When was the last time you played in the rain, jumped in those muddy puddles and made and floated water boats.

I have made this a ritual to do this routine with both my young sons every monsoon. Few years back, my elder son Raghav (now 12 years old) told me something which left me speechless. While walking in our apartment lawns in the pouring rains, he told me “Papa that’s what I only want to do, nothing else”.

At a sublime level, we are all part of Nature, so important to BE ONE with Nature once every while. Last night, I watched Jungle Book with my younger one Riaan and absolutely loved the song “The Bare Necessities of Life”.

Here is the Link https://www.youtube.com/watch?v=c6e3ITsjLRI.

Do watch and be a kid again.

Deepak Sabharwal

A Father, An Organic Farmer

CEO Earthy Tales

Lots to learn from the coffee plantations - this was my recent trip to Chikmanglur coffee estates in Karnataka. Coffee and Black Pepper growing together in the lap of Mother Earth along with the forest trees.

These Forest trees have a big heart and ofcourse Big open space to accommodate Coffee plants and Pepper creepers. And Coffee has no ego, knows that it needs limited sunlight only. Organic farming isn’t about killing pests and unbalanant use of urea sprays. Inter cropping is prescribed - It’s about How Can I Help You to Grow, together.

Hopefully, we Humans too can learn to co-exist.

Deepak Sabharwal
A Father, An Organic Farmer
CEO Earthy Tales

Sundar Lal is a vegetable farmer in Roorkee, Uttrakhand. He is hell bent on making his living by growing only chemical free food. Why? Because he lost a family member due to a deadly disease caused by chemicals being sprayed in his area.

“Me dawai nahi dalunga”, is what was Sundar Lal’s promise to his ailing elder. Despite the crop loss he had last time around – the picture you see above is the field which had to be washed out because of a pest attack which he couldn’t control with organic methods.

But he is ready again with his new field of Chilli, Tomato and Brinjal – the picture on the right. Team Earthy Tales was there on the ground to help him with his new crop.

And of-course to find him a market for his produce.

Deepak Sabharwal
A Father, An Organic Farmer
CEO Earthy Tales

Iska reason Rahul hai !!

A guy I love personally, not only because of his work ethic but for his zest to learn, study and earn. Rahul handles our billing for both shifts, most importantly with a smile on his face always.

And he takes an extra day off on Saturdays because he has his graduation exams, which he is doing while getting to work here.

There are so many Rahul’s & Anjali's in _new India_, who are understanding the importance of formal education and are also happy to contribute financially to their homes.

Feels good to be around such blokes … Isn’t it?

Deepak Sabharwal
A Father, An Organic Farmer
Co-Founder & CEO, Earthy Tales

So last week, one of our customers raised a complaint that a fruit sent to them lacked taste and “desired” colour. Something that is NOT manufactured will NEVER have a standard texture, colour, taste and other attributes. Hence, a burger will taste same wherever you buy from but not the raw potato. A big burger chain needs potato which won’t get black bruises, which is very natural of a potato to get. They used scientists to modify the genes of potato which never gets black spots! You can only guess the impact the GMO potato will have on our health and eco diversity. Nature has kept few things under its own control and we shouldn’t do anything to tamper with it. Eat What is natural and Stay Healthy!

Well, at the core we all are part of nature, made up of 5 tatva’s.

So, it wasn’t surprising to see Riaan’s reaction when I took him on a forest visit some time ago. He ended up observing trees, plants, soil, fruits, insects and more importantly their relationship with each other and us humans.

The video explains in a simple manner how and what Nature can teach us, even to a 6 year old – we just need to listen to nature !

Take your kids to a farm or a forest this summer vacation!

If you cannot even touch them with bare hands, then imagine what happens if we eat them!

Yes, that’s how the terrible situation is. As part of my farm visits last week, I stopped by a farm and saw some empty bottles (in picture) lying there, and

I picked up to see what were these. So the local villager accompanying us told me to wash off my hands immediately so as to avoid any infection. And then pesticides is being put on plants, the produce of which goes into the market.

I dread to think what are we being fed.

Eat Clean Food – Its not a Fad.  Its what your and our bodies need to consume.

Period.