EARTHYTALES
Join ET Circle for Special Privileges

How It Works

So if you are starting your journey towards an organic, chemical-free life, below should serve as a good starting point.

WHAT IS ORGANIC?

Organic farming or Chemical Free Farming is not a recent phenomenon. In India, prior to the Green Revolution in 1960’s, everything was by default organic as India had never manufactured or imported any manmade chemicals. Organic or Natural farming involves traditional methods where natural fertilizers made using cow dung, cow urine are used to improve soil fertility, and things like Tamba (copper), garlic, chilly, dhatura, etc natural remedies used to protect from viruses and pests. No chemicals & toxic pesticides are used.

 

WHY SHOULD WE EAT ORGANIC?
  • Because eating chemical-free food is no longer a choice, it’s the ONLY option.
  • There are 300 + chemical pesticides, insecticides that are used in agriculture today and some of these are dangerous for human bodies.
  • When we do Yoga, Meditation for mental health, why feed chemicals to ourselves?
  • Because as per our ancient Ayurveda, Food is medicine
  • Because..So in simple words, to “Stay Healthy” we need to eat Organic
WHY IS ORGANIC EXPENSIVE?

Prices of conventionally grown food are not a true reflection of their cost of production and they are driven more by demand and supply. So, in the true sense, a farmer never gets the correct price of his own produce and therefore a price comparison of Organically grown food with conventionally grown food isn’t fair.
Having said that, on ground also organic farming in current scenario is expensive because of below reasons:
Agro factors: Organic farming relies on traditional practices which are more labour intensive compared to conventional farming. Also there are no artificial growth promoters used, hence there is a yield loss
Lesser Availability: Less than 5% of India’s agricultural land is under organic cultivation. Awareness is still very little about organic food and hence demand is less. It is still grown in small pockets and is therefore expensive to source and transport. So farmers need that slight premium to motivate them to move to organic.

 

HOW EXPENSIVE ARE WE TALKING?

On average customers will pay about 25% -35% more than produce with chemicals. On average about Rs. 500 to Rs. 2000 Per Month.
To put it in context, a family dinner at a decent restaurant costs us Rs. 2-4 K. Whereas, the additional cost of purchasing organic products from Earthy Tales will be about Rs. 500- Rs. 2000 per month.

 

OUR PRICING PHILOSOPHY

At Earthy Tales, we ensure that at least 60%- 65% of our price goes to the farmers. So, when you buy from us, there is a direct positive impact you are causing to a lot of farmer families.

"IT IS THE INTRINSIC VALUE THAT COUNTS"

Organic fruits & vegetables may not be as “good-looking” (color, shape and size ~ the way nature intended) as regular produce. But you can be sure that it is pure and grown without harmful elements.
Say hello to occasional worms. Some produce like cauliflower, spinach may have worms inside, even though they look ok from outside. It just proves that it is organic & no pesticides are used. Nothing to worry, one can wash worms away by putting the produce in warm water with some turmeric or let us know and we will gladly refund
Taste: Every fruit or produce may or may not taste same as Food is grown and not Manufactured

 

“ORGANIC” IN NON PERISHABLES, DOES IT MATTER?

Organic applies to non-perishables like Dal, Rice, honey, sugar, etc. Not only in the way it is grown but also in the way it is processed (without chemicals) & stored without any fumigants. In Rice & Pulses, they spray fumigants while storing to prevent insects and conventional honey may have added antibiotics or sugar to it
Insects might crop up in stored organic non-perishables like dal, rice, etc. But nothing to worry about, just sundry the product. To preserve organic non perishables for longer, one can place natural repellants like Neem Leaves, Dry Chillies). Non-organic products may not have insects in it, but remember, you are consuming a produce that is so harmful that even insects will not eat.

 

WHY ORGANIC FROM EARTHY TALES

10 YEARS OF HANDS ON FARMING EXPERIENCE & KNOWHOW IS WHAT GUIDES US
We are the only set up in NCR with hands on farming background and in-fact we started this journey from our own Amla orchards in Pushkar, Rajasthan. So, we are in it for the cause of keeping both our soil and your kitchens away from chemicals. We have been working with the farming community for a long and are a Ministry of Agriculture approved Agri Startup (RAFTAR scheme) in organic farming space

 

OUR PRODUCE COMES FROM

Our own certified farms in Pushkar, Rajasthan & co-mentored and supported organic farms in several states
Network of 400+ trusted farmers across India
Non Perishables come from the best of Organic Farmers, many award winning farms, Women agri set ups

HOW DO WE ENSURE THE PRODUCE IS ORGANIC?

Each Farmer is carefully handpicked after a rigorous internal assessment
Field visits, Sample tests are done for any chemicals in an independent laboratory
Reference checks and validation from industry experts on the farmer, set ups
80% of our products are certified but we do work with small farmers who on ground following organic practices but aren’t able to get their farms certified (cost of certification is expensive for a small farmer) - we handpick such trusted farmers and do random checks on their practices and also on their produce.
     

CONTINUOUS MONITORING THROUGHOUT THE YEAR

Surprise farm visits to audit for on ground practices.
Random sample testing every Quarter from a NABL accredited lab
But as they say, the proof lies in the pudding. Many of the chemical-free, organic produce will be able to make out a marked difference in taste once it has been cooked. And we say this with experience and feedback from a lot of our actual customers

Offer: Register Today & Get 10% Cashback on your 1st 5 Order. Register Now
The Earthy Tales CIRCLE, our curated loyalty membership program to enjoy special previleges and lifestyle benefits
Added To Cart