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Dispelling Misconceptions and Making Informed Choices

Buying and consuming food, awareness of what’s in your grocery cart is very important, especially in today’s time when a lot of preventable lifestyle diseases are hitting us.

When it gets down to the shopping cart, many consumers falter due to some myths around organic and conventional foods. To be clearer and to make better, more informed Food/Grocery purchasing decisions, Earthy Tales has tried to answer some of the most common questions and debunk myths on organic vs. conventional food purchases.

Yes, generally, organic food is healthier than ordinary food. Organic products are grown without synthetic pesticides, fertilisers, or genetically modified organisms (GMOs), resulting in fewer pesticide residues. Research also indicates that organic foods may have higher levels of certain nutrients, including antioxidants and vitamins.

At last count, there were 234+ pesticides in use in conventional farming in Indian agriculture. So one needs to Choose Wisely their Grocery partner.

How can Chemicals be good for our family’s health?

Taste is subjective, but many people report that organic food tastes much better. This might be due to healthier soil and environmentally friendly farming practices and absence of any kind of artificial chemicals, pesticides which leads to more flavorful fruits, vegetables, pulses, spices, oils, flour grain etc.

But our experience and feedback from several thousand families suggests that one needs to consume this food at least a few times to experience the difference.

Agro market is flooded with chemical growth promoters (to improve farm yields), pest killers, virus fungicides, weedicides specifically for growing pulses, spices, grains (wheat, bajra, rahi etc), rice. While in Organic farming, only natural bio means are used to improve yields and pest management - so ZERO chemicals !

Organic products may seem more expensive at the point of purchase due to the labor-intensive agricultural practices of organic farming and the higher cost of organic certification. However, considering the long-term health care savings from reduced exposure to toxic chemicals, it can be more economical. Additionally, the price gap is narrowing as the demand for organic products increases and offers like Subscription helps.

The question we need to ask ourselves is if we can spend more on our kids' education, several more lakhs on our comforts, vacations etc. Why should we not take our Food seriously?

Absolutely! The availability of organic food in urban areas has greatly improved. Many supermarkets have organic sections, and many cities have organic markets, health food stores.

But what is important is to find those who are in it for a bigger purpose of making a change in how our food is grown and consumed. Hence founders and their vision is more important as are the modern day convenient shopping options like online ordering, delivery etc.

Yes, organic farming aims to reduce pollution, conserve water, enhance soil fertility, and use minimal energy. This significantly reduces the amount of chemicals entering our ecosystems, supporting biodiversity and planetary health.

That’s not even a question - why would you consume Pesticide, Chemical daily in your family’s food intake? Instead, make a shift and habit of ordering and consuming chemical free food daily.

Well, when it comes to our children, family’s health, we would need to be very careful in picking our food partner. We should definitely prefer Quality, Authenticity over Speed of delivery when it comes to picking our organic food partner. People, brands, founders who have painstakingly built authentic, traceable sources should be your go to point.

After all, Choosing your food partner and organic is an investment in both personal health and health of your family.

Order from 200+ Organic products
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As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

Shop By Organic Categories

"When you choose Earthy Tales, You can be sure about what you are consuming, like my family."

Deepak is an MBA by qualification, a Farmer by choice & father of two young boys. His love for hands-on farming started in 2012 at his family farms in Pushkar, Rajasthan. For about 4 years, almost all his weekends were spent in Pushkar, practising natural farming. Soon he realized his real 'calling' and quit his 20-year corporate life after working for companies like TATA, Pepsi & GE to form Earthy Tales. He envisions a world where our food is grown free of any Chemicals and Pesticides.

Deepak Sabharwal
A Father, An Organic Farmer & Co-Founder Earthy Tales, An Ex-TATA, Pepsi & GE alumni

How Small Quantity of Pesticides in Our Daily Diet Plan will Effect Our Body -  By Dr. Kanchan Kaur
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How Small Quantity of Pesticides in Our Daily Diet Plan will Effect Our Body - By Dr. Kanchan Kaur

Customer Feeback @ Farmer’s Market
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Customer Feeback @ Farmer’s Market

Deepa Sharing her experience with Earthy Tales
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Deepa Sharing her experience with Earthy Tales

Why Organic Farming Matters: Insights from Farmer Balveer Singh's Experience
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Why Organic Farming Matters: Insights from Farmer Balveer Singh's Experience

Organic Food vs Conventional Eating: Conversation with Respected Major General (Retired) G.D. Bakshi
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Organic Food vs Conventional Eating: Conversation with Respected Major General (Retired) G.D. Bakshi

From Farmer to Teacher: Dharamveer's Journey to Organic Farming and Training
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From Farmer to Teacher: Dharamveer's Journey to Organic Farming and Training

Poison in the womb
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Poison in the womb

From the Field: Farmer Surender on Why Organic Matters
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From the Field: Farmer Surender on Why Organic Matters

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I AM different
Earthy Tales Family Icon

As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

I am Earthy Tales & I am Different.

Why & How ? Read on…

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A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.

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