The story behind Earthy Tales !
It was the time when our founder Deepak Sabharwal was still working with GE, on weekdays. His weekends were all in their family farms in Pushkar, Rajasthan simply being with nature.
A chance encounter of pesticides at his own farm made him realize the poison he was putting into the crop being grown there. Around the same time, his mother got diagnosed with cancer. He was shattered.
What followed was a deep introspection and joining the dots around what we were growing, eating as a family, as a society.
That is the day he decided to quit Pesticides at his own farm first and build Earthy Tales, to more motivate farmers and families alike to grow and consume Chemical free food.