Deepak, 42, is a ICWA, MBA by qualification and a Farmer by choice. His love for hands-on farming started in 2012 at his family farms in Pushkar, Rajasthan. This is when he was working a 5-day job at General Electric (GE). For about 4 years, almost all his weekends were spent in Pushkar, learning new methods of farming and nurturing his interest even more. Soon he realised his real 'calling' and quit his 20-year corporate life after working for companies like Timex, Pepsico and GE to start his passion project Earthy Tales. He envisions a world where our food is grown free of any Chemicals and Pesticides. Through his initiative, he wishes to help farmers increase their incomes by finding them direct markets, away from the middlemen. Being a farmer himself, he very strongly believes in the companies motto, 'Farmer's First'.