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Our Team

Deepak Sabharwal
Co-Founder, CEO
Deepak, 42, is a ICWA, MBA by qualification and a Farmer by choice. His love for hands-on farming started in 2012 at his family farms in Pushkar, Rajasthan. This is when he was working a 5-day job at General Electric (GE). For about 4 years, almost all his weekends were spent in Pushkar, learning new methods of farming and nurturing his interest even more. Soon he realised his real 'calling' and quit his 20-year corporate life after working for companies like Timex, Pepsico and GE to start his passion project Earthy Tales. He envisions a world where our food is grown free of any Chemicals and Pesticides. Through his initiative, he wishes to help farmers increase their incomes by finding them direct markets, away from the middlemen. Being a farmer himself, he very strongly believes in the companies motto, 'Farmer's First'.
Abhishek Singhal
Co-Founder, CTO
Abhishek is a true business partner who loves to use Technology to solve real business problems. He still loves coding :) and has a flair for marketing too. His ambition – wants to grow ET 5 times using Technology in the coming year.
Narinder Sondhi
Co-Founder, Mentor
Narinder is a serial entrepreneur and has a knack for identifying potential investments. He completed his management education from University of Pune and possesses a commerce degree from Delhi University. Narinder has vast business experiences being a Hotelier, Investment Banker, Management Consultant and Angel Investor. He has lands in Pushkar, Rajasthan where he started with Amla orchards, gradually moving on to organic farming after learning about the benefits. Passionate home chef and part-time microblogger, 'NS' is an active contributor to the Earthy Tales Blog of Healthy and Innovative recipes.
Hari Chand Yadav
Co-Founder, Mentor
Co-Founder and Philanthropist "Bhaisaab", as he is commonly referred to in his circles, is a rooted farmer from the rural areas of in and around Delhi. First Generation Entrepreneur, Bhaisaab has business interests in India and USA, majorly in commercial warehousing, IT, microfinancing, hotels, and also has substantial agricultural lands in and around Delhi and Rajasthan. A visionary and philanthropist, he has recently started an alternative wellness centre in Gurgaon, which aims to treat people the natural way without the use of any modren day medicines. Because of his astute sense of business, Bhaisaab is a role model for everyone at the Earthy Tales Family.

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I AM different

As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

I am Earthy Tales & I am Different.

Why & How ? Read on…

A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.

Our Sourcing
500 + Organic farmers mentored & growing
Source of Food Products comes directly
from growers, producers

Our Certifications
Addtionally, we are the only one
to get quarterly pesticide tests done

Customer Conveniences
we just lovvve our community !

FREE Home Delivery
No Minimum Order Value
100% No Questions Asked Refund

Our focus on Sustainability
Refer & Plant – a unique referral program
where we plant a Tree on every referal

Our Exclusive Rewards (coming soon)
Loyalty programs
Subscriptions to Save more