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Our Team

Deepak Sabharwal
Co-Founder & CEO
Deepak, is a Cost & Works Accountant, MBA by qualification and a Farmer by choice. His love for hands-on farming started in 2012 at his family farms in Pushkar, Rajasthan. This is when he was working a 5-day job at General Electric (GE). For about 4 years, almost all his weekends were spent in Pushkar, learning new methods of farming and nurturing his interest even more. Soon he realized his real 'calling' and quit his 20-year corporate life after working for companies like Timex, Pepsico and GE to start his passion project Earthy Tales. He envisions a world where our food is grown free of any Chemicals and Pesticides. Through his initiative, he wishes to help farmers increase their incomes by finding them direct markets, away from the middlemen. Being a farmer himself, he very strongly believes in the companies motto, 'Farmer's First'.
Abhishek Singhal
Co-Founder, CTO
Abhishek is a true business partner who loves to use Technology to solve real business problems. He still loves coding :) and has a flair for marketing too. His ambition – wants to grow ET 5 times using Technology in the coming year.
Naman Sondhi
Head of Strategy & Operations
As the leader overseeing Operations and Strategy at Earthy Tales, Naman orchestrates the seamless end-to-end fulfilment of the value chain. With a sharp focus on precision logistics, he manages a dedicated team of over 20 members, ensuring efficient sourcing and last-mile delivery across both B2C and B2B verticals. Renowned for his visionary approach, he has spearheaded innovative initiatives, notably the impactful "Ugly Harvest" project, showcasing a commitment to sustainable practices in reducing food waste. His strategic acumen and dedication drive Earthy Tales towards new heights in the ever-evolving agri-tech landscape.

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Missing that “Nutrition & Flavour” in your food? Your Family definitely deserves Pesticide Free & Tastful staples !

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I AM different
Earthy Tales Family Icon

As parents, we give the best education to our kids

As individuals, we give ourselves the best of amenities

But then, why ignore what we Feed ourselves, our families?

Conventional Grocery Earthy Tales
Pesticides Contains 250+ Contains 0
Insecticides Yes Natural
Urea Yes No
Artificial Ripeners Yes No
Steroids Yes No
Lab Tests No Yes, Regular
Food Source Unkown Direct From Farms

I am Earthy Tales & I am Different.

Why & How ? Read on…

Earthy Tales Farmer Icon

A Brand with a Purpose !
Founded by an ex-TATA, PEPSI & GE alumuni
6 years ago, with a vision to build
health soils and healthy families,
we are NCR’s most loved Clean Food brand.

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Our Sourcing
500 + Organic farmers mentored & growing
Source of Food Products comes directly
from growers, producers

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Our Certifications
Addtionally, we are the only one
to get quarterly pesticide tests done

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Customer Conveniences
we just lovvve our community !

FREE Home Delivery
No Minimum Order Value
100% No Questions Asked Refund

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Our focus on Sustainability
Refer & Plant – a unique referral program
where we plant a Tree on every referal

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Our Exclusive Rewards (coming soon)
Loyalty programs
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