Meet Deepak – A Corporate Leader Turned Farmer and Co-Founder of Earthy Tales Deepak, a Cost & Works Accountant and MBA by qualification, is a farmer by choice and a passionate advocate for chemical-free food. His journey into hands-on farming began in 2012 at his family farms in Pushkar, Rajasthan, while juggling a 5-day corporate job at General Electric (GE). For nearly four years, his weekends were spent in Pushkar, experimenting with new farming methods and nurturing his growing love for agriculture. It wasn’t long before Deepak discovered his true calling. He left behind a 20-year corporate career at companies like Timex, Pepsico, and GE to pursue his passion for sustainable farming and co-founded Earthy Tales. Deepak envisions a world where food is grown free from harmful chemicals and pesticides. A farmer himself, he believes deeply in Earthy Tales’ motto, "Farmer’s First," and is dedicated to helping farmers improve their livelihoods by connecting them directly to consumers—eliminating middlemen and ensuring fair prices. His inspiring journey from boardrooms to farm fields reflects his unwavering commitment to creating a healthier, more sustainable food ecosystem.

Meet Abhishek – The Tech-Driven Growth Hacker at Earthy Tales A B-Tech (Computer Science) graduate, Abhishek is a tech enthusiast with a passion for solving real business problems through innovative solutions. With 10 years of experience working with small startups, he brings a perfect blend of coding expertise and marketing flair to Earthy Tales. Abhishek is a true business partner who thrives on using technology to drive growth and efficiency. Even today, he still loves to code and constantly explores new ways to enhance business processes. His ambition? To grow Earthy Tales 5X using the power of technology in the coming year. Abhishek’s tech-first approach and growth mindset make him an integral part of the Earthy Tales journey toward greater heights.

Meet Gurneet Kaur Bajaj – Customer Service & Community Outreach Leader at Earthy Tales A seasoned professional with over 16 years of experience in Customer Service and Women Community Management across the Skin & Personal Care and FMCG industries, Gurneet plays a pivotal role at Earthy Tales. As the Customer Service & Community Outreach Leader, she is responsible for ensuring complete customer satisfaction in terms of service, quality, and experience. Gurneet leads the customer service team with a focus on building meaningful relationships with Earthy Tales customers and members, ensuring they feel cared for at every step. “What I truly enjoy most about my role is partnering with the leadership team in Client and Member Services to support their individual growth and well-being, while watching their teams align with the company’s collective goals,” says Gurneet. Her expertise, passion for customer success, and dedication to community-building make her an invaluable part of the Earthy Tales family.

Meet Ajay – Earthy Tales’ First Hire and Our Biggest Success Story Ajay’s journey with Earthy Tales is nothing short of inspiring. An 8th-pass go-getter, Ajay has grown through the ranks to become an indispensable part of our operations team. He embodies the true Earthy Tales spirit—ever-smiling, happy-go-lucky, a continuous learner, and a true team player at heart. Ajay joined us during our early farm days in Pushkar, starting with grading, sorting, and packing vegetables. Not one to settle, he quickly mastered every task, from managing deliveries to learning computers—driven by an unstoppable desire to grow. Today, Ajay manages billing on busy delivery mornings and oversees warehousing, logistics, operations, and delivery management. His transformation from a humble farm caretaker to a well-rounded operations professional is a testament to his grit, determination, and passion. A true people’s person, Ajay’s commitment and willingness to listen and learn continue to inspire the entire team. Ajay’s story is not just about personal growth; it’s about what’s possible when hard work meets the right opportunity.